Director, Consumer Products Marketing
CurrentOversee Headwear & Apparel Categories, Manage 30 national retail licensees & 10 preferred premium licenseesIncreased headwear category wholesales by 200% & posted 5 consecutive years of double digit growth generating over $50 million in annual wholesales revenue Manage all aspects of Reebok International account which include account management, all product development, center ice authentic & performance on-ice headwear & apparel, hot market and event programming and reconciliation. Negotiate all new contracts and renewalsOversee all premium licensees and recorded over 20 million in premium wholesales. Corporate partner programs include NBC Sports, Honda, MillerCoors, Enterprise, Discover, Dicks Sporting Goods & McDonald’sManage and develop all hot market programming and deploy the Official Lockeroom & On Ice Celebration program for the Stanley Cup playoffs and FinalWork in conjunction with NHL sales team and licensees to develop strategic retail marketing programsSupervise and manage the consumer products licensing seasonal employee program.Plan and execute all internal and external key platform event outfitting