Media Sales Success (MSS) is a marketing consulting company that provides services to media sales operations and local business owners. MSS is about RESULTS for the advertiser and ultimately for those selling advertising. We work directly with business owners to recommend strategic plans that provide levels of return-on-advertising that, in most cases, the owners have never previously achieved. For media partners we can model and train this process in either a one-on-one or large group configurations. Our in-field experience with local businesses and media partners is our unique value proposition. To learn more about MSS go to www.mediasalessuccess.net.

After spending many years managing radio stations and cable advertising sales operations, I happened into an opportunity to "go back to the beginning". I began accepting assignments as an independent contractor from Jim Doyle & Associates, the largest media sales consulting company in the US, to consult with television stations and cable advertising sales operations on increasing local advertising sales revenue. I traveled throughout the country 24 weeks per year and met with local business owners. The goal is to increase advertising results and the investment made on the media partner.Ten years later I dare say no one has spent more time in front of local business owners doing diagnosis and recommending strategic plans that dramatically increase advertising ROI, than I have.Through 2013 I worked in over 100 different markets from Detroit to Bismarck ND, and from San Francisco to Lubbock TX, conducting 6000 in-person meetings with business owners. Along the way I partnered with television stations and cable advertising sales operations and together we've produced $30,000,000 in incremental advertising revenue for the partner media operations.

Promoted to oversee largest consolidated cable advertising sales market in the country. Two million HH's, Interconnect, 43 geographic retails zones, 120 sales salespeople, 15 sales managers. $100M in advertising revenue in final year.

Made transition from radio to cable ad sales and built sales operation from 20 to 40 employees and revenue increased from $1.8M to $12.5 annually.

Managed 5 radio stations in an era of mass radio station ownership consolidation

Started from scratch radio company with two FM stations with limited signals. Created first alternative rock station in the market, KPNT, which remains a successful station with the same format today.

Managed AM/FM combination with 35 employees and $5M in revenue