John H. Email & Phone Number

Dublin 2

Toronto, Ontario, Canada

New York, Usa

Full responsibility for strategic development & execution of the ground breaking 360 Chivas engagement platform • Leading the development of the annual operating plan through proactive financial control of a multi-million USD P&L • Origination of digital, e-commerce, BTL, consumer and trade programs, whilst working with global CBL team to develop local ATL requirements • Lead identification of incremental expansion volume opportunities & leading NPD initiatives to drive incremental CAAP •… Show more Full responsibility for strategic development & execution of the ground breaking 360 Chivas engagement platform • Leading the development of the annual operating plan through proactive financial control of a multi-million USD P&L • Origination of digital, e-commerce, BTL, consumer and trade programs, whilst working with global CBL team to develop local ATL requirements • Lead identification of incremental expansion volume opportunities & leading NPD initiatives to drive incremental CAAP • Management of reports and dedicated budget to ensure operational efficiency – mentoring, objective setting, development & day to day business management Show less

Toronto, Canada Area

Ownership of marketing platform development for a 750k 9Ltr brand portfolio • Full responsibility for establishing Canadian whisky portfolio vision and necessary enablers to become the Canadian whisky champion in the industry. • Proactive financial control and budget management with complete ownership of a $ CAD P&L • Develop and enable the execution of the International Canadian whisky brand development roadmap for Corby aligned with Pernod Ricard group’s priorities. • Leading the… Show more Ownership of marketing platform development for a 750k 9Ltr brand portfolio • Full responsibility for establishing Canadian whisky portfolio vision and necessary enablers to become the Canadian whisky champion in the industry. • Proactive financial control and budget management with complete ownership of a $ CAD P&L • Develop and enable the execution of the International Canadian whisky brand development roadmap for Corby aligned with Pernod Ricard group’s priorities. • Leading the development of blue sky innovation planning, implementation and execution of re-design of J.P. Wiser’s & Craft range packaging & launch to achieve vision 2020 • Managing direct reports and dedicated budget to ensure operational efficiency – mentoring, objective setting, development & day to day business management origination, implementation & execution of experiential brand platforms such as Absolut Nights, Jameson Sine Metu & First Shot, NXNE & Field Trip. • Collaboratively originate, plan & execute priority brand portfolio trade marketing experiential strategy • Ownership of global last 3 feet platform by brand through translation, regionalisation & localisation to inspire key national programs to maximise Omni-channel (LCBO & On trade) strategic brand impact • Formulate & develop influencer, drinks & brand advocacy strategy for key brand tribes (bartender, film & music) Show less

County Dublin, Ireland

Regional Manager of 14 markets, including South Africa (No.3 market globally for Jameson), EMEA, SSA, Global Travel retail, Australia & New Zealand • Developing robust, agile communications, commercial & brand growth & innovation strategy • Extensive analytical experience with AC Neilson/Aztec databases, supporting brand lifecycle management • Analyzing key competitor’s strategy, proactively identifying opportunity areas for Irish whiskey Vs competitive set • Executed brand advocacy research… Show more Regional Manager of 14 markets, including South Africa (No.3 market globally for Jameson), EMEA, SSA, Global Travel retail, Australia & New Zealand • Developing robust, agile communications, commercial & brand growth & innovation strategy • Extensive analytical experience with AC Neilson/Aztec databases, supporting brand lifecycle management • Analyzing key competitor’s strategy, proactively identifying opportunity areas for Irish whiskey Vs competitive set • Executed brand advocacy research studies on bartender/influencer/consumer implementing strategic directional shift • Originated, developed & executed several ATL campaigns including Israel, Australia, SSA & South Africa • Direct, manage and motivate the Sister Company, setting clear objectives by market and reviewing formally • Analyze & collaborate on brand/market P&L directing change in order to maximize sales, value and profit • Origination, implementation & execution of brand innovation on Jameson with pipeline NPD in Australia & South Africa • Proactive CAAP control and budget management, which drove net sales per litre global average • Managing 8 direct reports – mentoring, objective setting, career path, training & development & salary reviews Show less

County Dublin, Ireland

County Dublin, Ireland

Originated, strategized & implemented award winning TTL programs on Uefa Champions League, Heineken European Rugby Cup, Heineken Cold Beer, Visibility, Heineken Music, Rugby World Cup 07 & Christmas for the Heineken brand. • Owned origination & execution of the visibility, cold beer packaging & Christmas promotional strategy. • Development & implementation of a comprehensive evaluation system for BTL programs. • Owned the evaluation of off trade promotions for the Heineken Brand, ensuring… Show more Originated, strategized & implemented award winning TTL programs on Uefa Champions League, Heineken European Rugby Cup, Heineken Cold Beer, Visibility, Heineken Music, Rugby World Cup 07 & Christmas for the Heineken brand. • Owned origination & execution of the visibility, cold beer packaging & Christmas promotional strategy. • Development & implementation of a comprehensive evaluation system for BTL programs. • Owned the evaluation of off trade promotions for the Heineken Brand, ensuring YOY incremental budget increases • Budget management: effective & efficient management of the sponsorship/ BTL off-trade budgets. • Developed & executed new WOW program with commercial/marketing teams and became the recognised interface • Proactive reform, recruitment & management of 4 new agencies to affect positive change on Heineken programs, successful budget delivery and maximisation of return on investment for the brand. Show less

Dublin, Leinster, Ireland

Dublin

0

Bsc, International Marketing & German

Dip, Internet Marketing

Ma, Communications

Bachelor Of Science - Bs, International Marketing

Msc Management Of Sustainable Development, Business Innovation