Specializing in Customer Experience / Engagement· Execution of discrete marketing plans across all customer segments· Ownership of the Pikewood Digital customers: strategy, execution, etc.· Voice of the customer metrics and evaluation: NPS, service enhancements, engagement opportunities· Focus to establish customer insights: establish customer journey and drive key touchpoints/engagement opportunitiesDigital Leadership· Website strategy and roadmap: self-service, e-commerce and sales tool capabilities· Proactive engagement strategy; personalization/individualization to support demand generation· Brand, category and product content strategy; support for Pikewood Digital customersStrengthen Analytics Capabilities· Customer data management: purchasing behavior/history; AE-level tracking· Digital: web usage/engagement; product search; on-line tools and services· Promotions/Targeted Offers: email campaigns; product promotionsMarketing Leadership:· Development and execution of a cohesive marketing strategy to support sales objectives and business priorities· Brand strategy and positioning: PWD and portfolio brand management; strategies to increase and enhance brand visibility and awareness· Program development to support customer penetration/acquisition and product category initiatives· Marketing budget and spend: management of overall marketing budget; evaluation of ROI and effectiveness of marketing spend