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Accomplished sales, marketing and product management leader with a proven track record of delivering exceptional business results through personal leadership. Extensive global experience blending the best of innovative marketing strategies and GTM delivery with world class sales execution. Hands-on leadership of partner focused, complex, channel driven enterprise business strategy and model. Passionate about creating differentiated, customer valued, industry leading product strategy and roadmaps.
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Vice President Sales And MarketingFiery Feb 2023 - PresentFremont, California, UsFiery, previously a Business Unit within EFI, is a standalone company globally recognized as the leader in digital imaging appliances and workflow software. -
Vice President Sales And MarketingEfi Dec 2017 - Feb 2023Londonderry, Nh, UsResponsible for 100+ person sales, product management, product marketing and training organizations. • Helped transform business from an OEM component model to a more diverse, channel driven business with 65+% market share and mid-30% direct operating income.• Exceeded sales plan through personal leadership of worldwide field sales and partner account management organizations. • Transformed sales organization, proactively adapting to industry, partner and channel changes, resulting in 15% broader sales coverage per headcount while increasing NPS customer satisfaction scores > 10%. • Created ongoing partner business management review process resulting in significantly improved goal alignment, sales tracking and forecasting, and cross functional communication.• Define and implement marketing strategy, go-to-market (GTM), and partner and channel plans. Implement transition from perpetual to subscription-based business model. -
Vice President Marketing, Fiery BusinessEfi Apr 2008 - Dec 2017Londonderry, Nh, UsResponsible for product management, product & channel marketing, marketing operations and training organizations• Created product strategy and 3 year roadmap for industry leading Fiery products resulting in #1 market share.• Managed pricing/margin across all channels resulting in consistent revenue achievement and a 200 basis point margin increase.• Developed and implement messaging, positioning and GTM strategy for all products. Executed media, advertising, PR and demand generation plans.• Built industry recognized educational services curriculum and certification program.
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Director Of MarketingCisco Jul 2004 - Mar 2008San Jose, Ca, UsResponsible for outbound marketing for Cisco’s Wide Area Application Services product family• Developed messaging, positioning and GTM strategy, and drove the launch of Cisco’s initial entry into the WAN Optimization market. • Developed and executed marketing and GTM plans, establishing Cisco as a category leader, with >$250M/yr run rate in CY’07. Closed 1000+ enterprise and commercial accounts in the first year.• Executed high-volume resale agreements with strategic partners including IBM, EMC, HP and others. -
Vice President Of MarketingActona Technologies (Cisco Systems) Feb 2003 - Jul 2004Drove all aspects of marketing and corporate strategy, resulting in the successful acquisition by Cisco Systems in June 2004• Created the overall marketing strategy and implementation plans, including product roadmap, GTM, segmentation, partner, channel, pricing, marketing communications and public relations.• Developed an indirect sales channel, signing and managing multiple enterprise resellers.• Created wide area file services industry category, successfully positioning Actona as a category leader.
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Vice President Strategic MarketingQuantum 1994 - 2003Responsible for New Business Development, Product Planning and Technical Marketing groups. • Developed product strategy and created industry leading three-year product roadmap for $2.8 billion storage division turning both product families into time-to-market and quality leaders.• Created strategy, business model and product/service concepts for company’s initial entry into branded storage solutions. First product captured revenues of $150+ million in CY’02, far exceeding target.
John Henze Skills
John Henze Education Details
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UclaEconomics System Science -
Santa Clara UniversityMaster Of Business Administration (Mba)
Frequently Asked Questions about John Henze
What company does John Henze work for?
John Henze works for Fiery
What is John Henze's role at the current company?
John Henze's current role is Vice President Sales and Marketing at Fiery.
What is John Henze's email address?
John Henze's email address is he****@****ell.net
What is John Henze's direct phone number?
John Henze's direct phone number is +165035*****
What schools did John Henze attend?
John Henze attended Ucla, Santa Clara University.
What are some of John Henze's interests?
John Henze has interest in Exercise, Soccer, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Food, Home Decoration, Health.
What skills is John Henze known for?
John Henze has skills like Go To Market Strategy, Marketing, Marketing Strategy, Multi Channel Marketing, Product Lifecycle Management, Product Marketing, Strategic Partnerships, Product Management, Sales Management, Sales, Business Development, Sales Execution.
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