Led the overall flow of the operations within the agency, including project management, creative strategy, digital media, finance, HR, business development, client delivery services, and growth strategy.• Designed and optimized infrastructure by recruiting, hiring, and onboarding all new employees and instilling an inclusive culture, to ensure departments and teams are aligned for optimal firm operations.• Created, maintained and refined project management tools & systems (including scoping, planning, timeline creation/management, delivery) to manage the firm's workflow for all client programs.• Acted as executive lead for strategy, creative, and activation projects. Maintaining strong external relationships with clients to enhance the client experience by building out their brand and marketing strategy. • Managed staff operations including hiring, onboarding, performance reviews, and fostering a collaborative work environment.• Leaded government contracting division and designed RFP identification and submission processes• Oversaw all financial elements of the company, including budgeting, expenses, payroll, and cash flow.

Oversaw the success of the firm's day to day operations, program operations team (events, influencer marketing, digital media), program optimization staff, and other staff teams (finance, HR, PMO). • Increased managed resources throughout the organization to drive company objectives and growth. This included leading cross-functional teams consisting of two senior directors, eight directors, thirty managers, and their teams that serviced six client programs and campaigns.• Managed budgets, spending and procurement, the travel program, and expensive reporting. The results from this budgeting saved the firm more than $300K in budgeted expenditures by streamlining costs/financial management. • Implemented customized training plan and guides for all roles throughout the company- from Brand Ambassador to Senior Director. This included creating ZOOM University, an internal continuing education program to develop talent. Created program activation strategies for various campaigns as well as produced large-scale events throughout the US. Some of my highlights are listed below:• Launched a national experiential marketing program for Fontem's (blu) myblu product line.• Launched 2 national retail/shopper marketing programs in 25 cities across the United States.• Generated approx. $1M in revenue by developing new services and strategies for incumbent client.

Created strategic growth plans to drive retail product sales in over 100 stores. Developed marketing collateral to promote and advertise focus items for more than 700 stores. Provided analytical insights to the Operations team that identified execution gaps for specific stores as well as overall sales performance insights for the region. Led new store build projects which included liaising with construction, licensing, and local government. • Managed annual sales strategies, facilities maintenance expenses, and P&L for a group of stores with approximately $55M in annual revenue.• Guided business units to 16% above sales goal while saving $18K in expenses.• Led top-performing group to $2.3M in net profits surpassing the goal by 39.5%.

Planned, organized, and managed resources to ensure successful completion of client projects while meeting organizational goals and objectives. Developed marketing and business strategies for clients as well as directed execution of client programs. Led new client acquisition and business development activities for the firm. Managed product branding, events and promotional strategies for clients as well as produced radio, print, television, and digital product marketing campaigns. Designed campaign communication strategies to maximize marketing budgets and acted as creative director on several print, music and video projects. Managed marketing strategies for national product campaigns in the United States and Canada. Developed presentations in response to RFPs and other new business acquisition opportunities as well as created and produced publicity materials to include press releases, digital content, and electronic press kits.

Directed new product initiatives through creative event concepts and consumer interactions, which resulted in successfully reaching the elusive 18-30 multi-cultural demographic the client was targeting. Profitably lead and executed national events platforms that resulted in successful product trial results for clients. Also, managed a team of 6 regional managers, 46 market managers, and 300+ field staff servicing client programs.• Managed large experiential marketing campaign with a $50M budget. • Managed events budget of more than $15M and led the team that produced more than 300 events.• Led marketing program that generated 3 million consumer interactions annually