John Hinkson Email & Phone Number

Baltimore, MD, US

• Led the overall flow of the operations within the agency, including project management, creative strategy, digital media, finance, HR, business development, client delivery services, and growth strategy.
• Designed and optimized infrastructure by recruiting, hiring, and onboarding all new employees and instilling an inclusive culture, to ensure departments and teams are aligned for optimal firm operations.
• Created, maintained and refined project management tools & systems (including scoping, planning, timeline creation/management, delivery) to manage the firm's workflow for all client programs.
• Acted as executive lead for strategy, creative, and activation projects. Maintaining strong external relationships with clients to enhance the client experience by building out their brand and marketing strategy.
• Managed staff operations including hiring, onboarding, performance reviews, and fostering a collaborative work environment.
• Leaded government contracting division and designed RFP identification and submission processes

• Oversaw the success of the firm's day to day operations, program operations team (events, influencer marketing, digital media), program optimization staff, and other staff teams (finance, HR, PMO).
• Increased managed resources throughout the organization to drive company objectives and growth. This included leading cross-functional teams consisting of two senior directors, eight directors, thirty managers, and.
• Managed budgets, spending and procurement, the travel program, and expensive reporting. The results from this budgeting saved the firm more than $300K in budgeted expenditures by streamlining costs/financial management.
• Implemented customized training plan and guides for all roles throughout the company- from Brand Ambassador to Senior Director. This included creating ZOOM University, an internal continuing education program to.
• Launched a national experiential marketing program for Fontem's (blu) myblu product line.
• Launched 2 national retail/shopper marketing programs in 25 cities across the United States.

Irving, TX, US

• Created strategic growth plans to drive retail product sales in over 100 stores. Developed marketing collateral to promote and advertise focus items for more than 700 stores. Provided analytical insights to the.
• Managed annual sales strategies, facilities maintenance expenses, and P&L for a group of stores with approximately $55M in annual revenue.
• Guided business units to 16% above sales goal while saving $18K in expenses.
• Led top-performing group to $2.3M in net profits surpassing the goal by 39.5%.

Planned, organized, and managed resources to ensure successful completion of client projects while meeting organizational goals and objectives. Developed marketing and business strategies for clients as well as directed execution of client programs. Led new client acquisition and business development activities for the firm. Managed product branding.

Hunt Valley, MD, US

• Directed new product initiatives through creative event concepts and consumer interactions, which resulted in successfully reaching the elusive 18-30 multi-cultural demographic the client was targeting. Profitably lead.
• Managed large experiential marketing campaign with a $50M budget.
• Managed events budget of more than $15M and led the team that produced more than 300 events.
• Led marketing program that generated 3 million consumer interactions annually

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree, Management Science

Master Of Business Administration (Mba), Business Administration And Management, General