John Hoeglund Email & Phone Number

California, United States

San Francisco, California, United States

• Acted as dedicated LinkedIn web producer at Amp Agency, wholly focused on LinkedIn account• Managed web page production for multiple LinkedIn business units including LinkedIn Learning Solutions, LinkedIn Talent Solutions, and LinkedIn Center for Global Impact• Produced hundreds of web pages for LinkedIn including many high-traffic pages with paid media• Performed ongoing site updates and maintenance• Implemented SEO best practices to maximize organic search value• Conducted site research, A/B testing, and redirect tests for CRO• Spearheaded page localization for specific regions globally in collaboration with translators• Acted as in-house expert on LinkedIn’s CMS• Advised on overall site structure and URL generation• Supported user experience research and development of LinkedIn’s new custom CMS tool• Maintained close relationships with internal and external stakeholders including product & project managers, paid media specialists, researchers, SEO agencies, user experience experts, and designers

Eden Prairie, Minnesota, United States

• Spearheaded creation of new standard marketing analytics reporting process• Conducted extensive customer surveys, competitor analysis, and industry research• Managed marketing department information systems, CRM, and marketing platforms• Strategized ABM campaigns and outbound strategies• Led website management, CMS page creation, and SEO• Oversaw implementation and optimization of SEM• Solely responsible for company marketing content, thought leadership, and social media activity• Led regular presentations to company leadership and executives• Supervised and supported multiple interns and business development team members

Eden Prairie, Minnesota, United States

• Assisted in merger/rebrand• Created two new websites• Created content including press releases, email & social media campaigns, case studies, and blogs• Completed extensive customer and competitor research

Minneapolis, Minnesota, United States

• Strategized & led grassroots movement in North Minneapolis• Received training in voter database analysis, messaging, fundraising, and recruitment

St Paul, Minnesota, United States

• Maintained voter database and conducted extensive database analysis• Assisted in planning 2016 Humphrey-Mondale Dinner event, managed merchandizing

Master Of Business Administration - Mba, Marketing, 3.89 Unweighted

Through the Clark University Graduate School of Management's competitive dual BA/MBA program I expanded my business knowledge.

Bachelor Of Arts - Ba, Political Science And Government, Summa Cum Laude, 3.89 Unweighted

Activities and Societies: Pi Sigma Alpha Honors Society, Recipient of Highest Academic Scholarship, Dean's list each semester attended.

Concurrent Enrollment During High School, 4.0 Unweighted

Activities and Societies: Deans list each of 3 semesters attended. Academic performance merited early high school graduation. During my.