In the time it takes you to read this, changes will take place in the advertising world. New apps will appear, a billion new bits of data will be collected, and another annoying company will begin stalking you on the web. This blistering pace of change is enough to catapult most people, including clients, into the loonisphere.So what does that have to do with me? Well, many advertising people today tell clients that technology is the secret sauce of increased sales, awareness, etc. This is backassward thinking. Technology is important – but in the same way that newspapers, radio and network TV were important back when dinosaurs roamed the earth. As I tell my students, technology is only a delivery service for ideas – the real secret sauce. Here’s where I come in.Creativity is my religion. It may not get me into heaven but it usually gets my clients into the black. That’s because nothing is as powerful as a great idea. As a Partner and Creative Director at Korn Hynes, I’m responsible for developing advertising and marketing concepts and campaigns for businesses large and small, from Fortune 100s to ambitious start-ups. I pride myself on nailing the creative sweet spot in projects. I believe in teamwork – and hard work. To be sure, it’s a crazy business. But I love what I do…that’s why I’ve never worked a day in my life.A short list of clients with whom I’ve had the privilege of working.AT&TAtlantic Health SystemBederson and CompanyBoston ScientificCASACitiGerber FoodsGottesman RTW AcademyHunterdon HealthcareIona College Kitchen ExpoMD Anderson Cancer CenterMedtronicNestleNovartis Ramapo CollegeRutgers UniversitySeton Hall UniversitySobel Tinari Economics GroupSummit Medical GroupEtc.Specialties: Creative Direction, Campaign Development, Branding, Business and Product Naming, Copywriting, Songwriting, Music Production (I was a professional musician and performer in a past life) Creative Writing, Photography