Zone Market Development Manager
Current
Dec 2023 - Present
AeroLeads people directory · profile
John Im Email & Phone Number
Zone Market Development Manager
at
Subaru of America
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Zone Market Development Manager
Location
Washington, District Of Columbia, United States
Who is John Im? Overview
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Quick answer
John Im is listed as Zone Market Development Manager at Subaru of America, based in Washington, District Of Columbia, United States. AeroLeads shows a matched LinkedIn profile for John Im.
John Im previously worked as Director, Marketing Integration at Mazda North American Operations and Regional Operations Manager at Mazda North American Operations. John Im holds Master Of Business Administration (Mba), Marketing from Duke University - The Fuqua School Of Business.
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Email format at Subaru of America
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Subaru of America
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Profile bio
About John Im
Automotive Sales and Marketing executive with extensive OEM, and dealership operations experience. Led the creation of a digital marketing platform for 550-dealer network, that included an industry leading retail customer data platform. Overall dealer media effectiveness at driving sales improved 26%, with first party audiences delivering 10X media cost efficiency. ID resolution for website visitors increased 20-fold, from 2% to 40%. Ability to pass audiences directly to Tradedesk, Google, and Meta platforms, and institute cross tier and cross channel media suppression strategies.Developed and managed $350MM dealer co-op advertising program, improving utilization from 70% to over 95%, and spend effectiveness 6X by launching brand guidelines, channel policies, and digital marketing programs for dealers inclusive of Websites, SEM, Display, Social, Online Video, OTT/Connected TV channels.Extensive experience leading Regional Operations for high volume markets (NY, Boston, Philadelphia, Washington, D.C. etc.) including Sales, Marketing, Dealer Development, Facility Image Programs, Planning and Distribution, and management of Dealer Advertising Groups.Product marketing and management, new vehicle launches, brand management, sponsorships and promotions.
Current workplace
John Im's current company
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8 roles
John Im work experience
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Director, Marketing Integration
Head of Retail Marketing with responsibility for effectiveness of $350MM dealer co-op advertising program. Oversight of all dealer marketing programs, including dealer websites, digital retailing tools, digital advertising platforms (SEM, Social, Display, Video, OTT/CTV), retail customer data platform and leads program.
Regional Operations Manager
Oversaw all Regional Marketing, Dealer Development, and Sales Planning activities. Managed 7 metro-market Dealer Advertising Groups, agency partners, and all fixed and variable marketing programs. Established new points and image facilities in NYC, Boston, Philadelphia, Baltimore, Washington, and Pittsburgh.
Jun 2012 - Dec 2017
Regional Sales Manager
Led number 1 volume region serving 13 states and 154 dealers in all retail sales and wholesale activities. Managed field teams in improving dealer performance and profitability. Achieved highest volume and sales vs objective for FY 2012, and highest achievement rate for dealer performance margin program.
Sep 2010 - Jun 2012
Regional Marketing Manager
Managed 7 metro market dealer advertising groups, generating over $14MM in local advertising funds annually. Developed annual marketing and media plans, and executed monthly go-to-market strategies in partnership with dealers. Managed regional vehicle line incentive programs, offer advertising, and dealership sales contests.
Nov 2008 - Sep 2010
Product Marketing Manager
Led cross functional teams to develop model line launch plans including PR, Sales, Marketing, Distribution, Training, and Promotions. Developed annual communications plans, model line positioning strategies, and communication guidelines. Also served in prior roles as Sponsorship & Promotions Manager, and Field Marketing Manager, overseeing dealer co-op.
Jan 2006 - Oct 2008
Marketing Leadership Program
Various brand management and regional roles as part of Ford's Marketing Leadership Program for MBA graduates. Launched the redesigned 2003MY LIncoln LS as the Assistant Brand Manager, and served in regional rotations as a District Sales Manager and Regional Marketing Coordinator.
Jul 2001 - Dec 2005
Assistant Controller
Responsible for annual budget planning, sales forecasts, production cost analytics, and circulation statistics. Managed monthly financial close process, preparation of financial statements, and financial analyses.
Mar 1997 - Aug 1999
3 education records
John Im education
Master Of Business Administration (Mba), Marketing
Duke University - The Fuqua School Of Business
Bachelor Of Science - Bs, Business
Nyu Stern School Of Business
Customer Analytics Course
Wharton Online
FAQ
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Quick answers generated from the profile data available on this page.
What company does John Im work for?
John Im works for Subaru of America.
What is John Im's role at Subaru of America?
John Im is listed as Zone Market Development Manager at Subaru of America.
Where is John Im based?
John Im is based in Washington, District Of Columbia, United States while working with Subaru of America.
What companies has John Im worked for?
John Im has worked for Subaru Of America, Mazda North American Operations, Ford Motor Company, and Automobile Magazine.
How can I contact John Im?
You can use AeroLeads to view verified contact signals for John Im at Subaru of America, including work email, phone, and LinkedIn data when available.
What schools did John Im attend?
John Im holds Master Of Business Administration (Mba), Marketing from Duke University - The Fuqua School Of Business.
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