Founded 2010.As Founder & CEO, I develop sales and marketing strategies as well as strategic partnerships with leading Software (SaaS) technologies to provide robust online management tools to enable companies to control targeted marketing campaigns with maximize flexibility in order to optimize ROI.Deliverables Include:♦ Lead Generation♦ Software Development♦ CRM (HubSpot, Salesforce)♦ RevOps (Sales, Marketing & Customer Success)♦ Paid Ads (Facebook Ads, Google Ads)♦ SEO♦ eCommerce♦ Website Design (Wordpress, HubSpot)♦ Consulting/Fractional C-Level PositionsFocus industries include:♦ Merchant Services (Payment Processing, POS Systems, ATMs)♦ FinTech (B2B & B2C Financial Technology, B2B & B2C Payment Technology)♦ Business Finance (Merchant Cash Advance, Business Loans)♦ Software & Marketing Technology (CRM, Payment Integration, Email Marketing, Lead Generation)♦ Sports & Sports Technology (Professional, Apps, Non-for-profit, Youth Sports)♦ Franchises & Business OpportunitiesSome key accomplishments are:♦ Revolutionizing the affiliate marketing formula by creating a niche product of a B2B lead exchange SaaS platform while developing partnerships with over 100+ affiliates and publishers.♦ Aggregating over 2MM+ B2B Request-for-Quotes/Leads in the Business Finance and Merchant Services space as well as over 100+ B2B categories in 7 different vertical markets.♦ Cultivating relationships with 2000+ clients consisting of a wide range of sizes from Startups, to Small Businesses (SMBs), Mid-Market as well as Fortune 500 level clients with C-Level Executives.♦ Boosting brand awareness and penetrating new markets to drive business development by fostering long-term strategic partnerships with leading media organizations.♦ Building the company from the ground up to a leader in the B2B product and services sector, driving multimillion-dollar sales with 50% YoY growth, and positioning the company for maximum profitability in a potential acquisition.

Contracted 2020-2021.Tapville, is a tech-forward food and beverage concept that makes it easy to integrate self-pour technology. Innovations like advanced data collection and self-service technology give Tapville locations the capacity to take remarkable strides in the optimization of the customer experience, all while drastically cutting costs of a traditional hospitality business.♦ Raised over $1MM+ in an initial fundraising campaign on StartEngine (https://www.startengine.com/offering/tapville) campaign during the COVID Pandemic.♦ Scaled startup company to over 20+ franchises including Restaurants, Kiosks, Mobile Taprooms and licensed TapWalls with self-pour technology.♦ Developed new business unit with input on all branding efforts to focus on untapped target markets within existing channels.♦ Developed new innovative Tapville products including Kiosks, Mobile Taprooms and TapWalls as well as developed new licensing division focused on strategic partnerships in the Restaurant & Hospitality industries.♦ Created multiple subsidiary divisions including digital assets of Tapville including Tapville (https://tapville.com), Tapville Franchising (https://www.tapvillefranchising.com), Tapville Tech (https://www.tapvilletech.com) to complement restaurant site Tapville Social (https://www.tapvillesocial.com).♦ Integrated Revenue Operations including Sales and Marketing Automation and CRM technologies to drive optimum results in driving revenue while exceeding registration deadline goals.♦ Revamped all marketing initiatives while providing thought leadership in areas of SEO, PPC, Email Marketing, CRM, Content Development, Blogs and Social Media. ♦ Increased ALL Marketing KPIs compared to previous years.♦ Reconstructed sales efforts including Pricing Strategies, Product Development, Strategic Partnerships as well as collaborated with Customer Success to build cross selling techniques.♦ Generated over 1000+ leads for potential franchises during COVID pandemic.

Contracted 2018-2019.PGC Basketball is the largest educational basketball program in the world for dedicated players and coaches. Nearly 100,000 players and over 10,000 coaches have been through a PGC course or clinic over the past 25 years.Contracted as Director of Marketing & Sales to build out business development efforts for seasonal e-commerce sports marketing and training business utilizing both internal and external resources.Some selected achievements:♦ Integrated Sales and Marketing Automation and CRM technologies to drive optimum results in driving revenue while exceeding registration deadline goals.♦ Revamped all marketing initiatives while providing thought leadership in areas of SEO, PPC, Email Marketing, CRM, Content Development, Blogs and Social Media. ♦ Increased ALL Marketing KPIs compared to previous years.♦ Reconstructed sales efforts including Pricing Strategies, Product Development, Strategic Partnerships as well as collaborated with Customer Success to build cross selling techniques.♦ Developed new business unit including input on all branding efforts (Key5 Coaching) to focus on untapped target markets within existing channels.♦ Launched new promotion that resulted in largest ever off-season revenue producing sales event.♦ Exceeded goals that resulted in all-time highs in registrations including largest gross revenue sales to date.

Acquired 2017.As Founder & Managing Partner, I created a private labeled CRM software, sales, and marketing automation SaaS (Software as a Service) platform to capitalize on opportunities within the business finance industry. I launched a new brand to highlight software functionality using online marketing initiatives and sales methods while positioning company for potential acquisition opportunities.Some highlights include:♦ Capitalizing on a high-growth market to rapidly expand the software platform in less than two years.♦ Cultivating strategic partnerships to position the company for potential acquisition.

Aquired 2017.Invested in opportunities in the B2B finance and technology sector by forming this joint venture private equity partnership that focused on positioning marketing, finance and technology businesses for potential acquisition strategies.Key highlights include:♦ Maximizing startup capital and minimizing risk by networking to develop industry strategic partnerships.♦ Positioning the holding corporation, as well as its subsidiaries for acquisition strategies.

Exited 2010.Developed scalable, secure, and efficient business applications for companies of all sizes. Collaborated with business logic to design and develop systems to resolve complex and diverse challenges in the business workforce. In addition, I cultivated strategic partnerships to position the company for potential acquisition.

Exited 2009.Co-founded and developed this leading provider of online Request for Proposals (RFP's) for the B2B marketplace to match business owners with qualified vendors.

Acquired 2006.Built ATM portfolios for acquisition strategies.