• Teams Managed: BI (11), Performance Analytics (4), Data Governance (2), Web Analytics & Implementation (3), Product & Testing Analytics (3), Marketing Analytics (10)• Developed Program: Initiated cross-functional data governance program to ensure data efficiently and accurately transitions from engineering data capture, data warehouse business layers, business intelligence visualizations, and analyst interpretations to actionable insights for business partners• BI Tool Migration: Currently mid-way through migrating reporting from Tableau to PowerBI• Analytics: Redesigned weekly process for sharing out key analytics insights to executive staff by shifting emphasis from explaining what happened to looking forward and identifying opportunities for growth.• Data Development: Developed new data mart focused on the customer journey across all platforms (desktop website, mobile website, and apps) which combined raw data from Adobe Analytics, Mixpanel, and internal transaction and behavioral data sets. Led to a new emphasis on customer journey analytics across the Shutterfly brand.• A/B Testing: Redesigned framework for running tests on Adobe Test & Target by improving the in-take process, roadmap planning, results analysis (leveraging both native Adobe tools and internal data feeds), and information share out

• Teams Managed: BI (10), Technical Program Managers (3), Data Analytics (3)• Developed Team: Technical program managers to drive DWH and BI team project roadmaps and resource capacity planning• Built Team: BI team starting with a single developer building ad-hoc reports and growing to ten developers utilizing both on-site and off-site support models while expanding areas of support from a subset of business lines in the Shutterfly brand to multiple brands across broader Shutterfly Inc. Shifted support model from ad-hoc reporting to self-service reporting environment with a focus on managing/orchestrating data, educating stakeholders, and partnering with power users. Migrated multiple tools (Looker, Cognos, Qlikview) to Tableau.• Database Migration: Migrated analytics and BI functions from Oracle to Teradata to AWS redshift• Data Development: Designed analytics focused data marts and partnered with data warehouse team to implement new data environment• Analytics: Shifted analytics emphasis from transaction to customer focused which improved understanding of customers in a multi-platform world and lead to better marketing and personalization targeting across all media

• Teams Managed: Performance Analysts (3)• Analytics: Provide analytics and reporting support for product, category, and marketing business stakeholders. Built customer lifetime value model to measure ROI