John Leonti Email & Phone Number

Consulting on the full spectrum of marketing strategy, workflow and technology, marketing operations, user engagements and go-to-marketing strategies and data governance. Expertise in salesforce CRM Systems (Sales Cloud Admin), marketing systems and automation (Account Engagement Admin, Adobe Marketo Admin, Hubspot and Eloqua), complete sales funnel analysis, advanced analytics and AI (Einstein specialty), workflow optimizations and analytics tools and revenue operations. *Deep expertise in Salesforce Sales cloud, Marketing cloud/Account Engagement , Einstein, CRM Analytics, Marketo and Eloqua. • Led efforts to build pipeline analytics and processes, measuring total open pipeline, pipegen by quarter, targeting, attainment, and campaign attribution• Managed tech stacks and new tech implementations, including LeadSpace, Bomboro, Xant/Outreach, Marketo, Full Circle Insights, HG Insights, and Ringlead.

San Jose, California, United States

Reason for leaving: acquired by Human SecurityResponsible for Customer Data Platform implementation and development/CDP, Salesforce CRM, Adobe Marketo and predictive marketing technologies. Managed operations, budgeting, systems architecture and strategy, program management, process mapping, web development, paid search, SEM, SEO, SDR operations. Led and owned data governance and GTM initiatives. Provided mentorship and team leadership, talent acquisition, and professional development. Extensive experience in Adobe Marketo and Salesforce sales and marketing clouds. Deep expertise in pipeline management, campaign management, ABM with AI, reporting, business process continuity, resource allocation, and finance oversight. • Devised and implemented a comprehensive management plan for Martech, achieving $5M in cost savings by optimizing software solutions, creating a yearly roadmap, and executing a meticulous implementation and divestiture strategy.• Developed a Customer Data Platform, integrating robust contact and account management, which identified new market verticals and optimized campaign creation, leading to a diversified lead generation strategy encompassing web, webinars, social media, email, and inbound/outbound calling.

Palo Alto, Ca

Reason for leaving: Family medical emergencyChampioned global ops strategies, managed SDR/BDR business processes, and oversaw technology platforms, including Eloqua and Salesforce. Pioneered lead management processes and funnel strategies, developed predictive account targeting methods, and established key business dashboards and metrics.• Conceptualized and implemented a centralized CMO dashboard for real-time business health analytics, achieving 99% uptime and enhancing quarterly business reviews' accuracy and efficiency.• Overhauled the lead scoring system by integrating first and third-party data, including intent and engagement metrics, which elevated unqualified to qualified lead conversion from 4% to 17% within six months.

Mountain View, California

Reason for leaving: Symantec acquired by Blue Coat Systems.Led marketing operations in the Americas, managing a team of 25 for campaign activation and demand generation. Responsible for Martech tools and KPIs for lead-to-opportunity management. Managed BDR/SDR team for lead generation, spearheaded predictive lead scoring and conducted extensive regional and global performance metrics analysis.• Increased outbound sales activity by 120% and opportunity conversion by 20% through redesigning ISR processes and implementing a targeted account identification system in SFDC.• Enhanced trial conversion rates, achieving a 70% completion rate and increasing trial-to-opportunity conversion to 40% by creating a customer-focused touch model.

Palo Alto, Ca

Reason for leaving: recruited by current manager to SymantecDirected the pan-HP lead qualification and BDR/telemarketing strategy, implementing predictive AI to improve conversion rates significantly. Executed the first marketing and sales SLA, substantially increasing pipeline conversion and velocity. • Elevated lead conversion rates from low teens to mid-30% through the strategic implementation of Lattice Engines predictive AI, enhancing lead velocity and eliminating stagnant opportunities.• Created and implemented a groundbreaking SLA between marketing and sales, tripling pipeline conversion rates and increasing velocity by 50% over historical averages.• Oversaw a 250-person BDR contact center, significantly contributing to generating over $200M in revenue, demonstrating effective team leadership and operational management.

San Jose, California

Coached CRM and marketing project teams for large enterprise acquisition and integration. Directed workstreams within the site, infrastructure, IT, and workplace resources, focusing on executive dashboards, plan scalability, and process engineering. Led critical programs, established charters, and cultivated top-tier partner relationships for demand-generation activities.• Successfully managed the SITE workstream in a major acquisition project for Cisco, ensuring on-time delivery and minimal exceptions to the planned timeline.

Focused on selling print management solutions to large enterprise customers. Addressed the challenge of a new management structure by proactively defining job responsibilities and goals and establishing clear expectations and deliverables within the team.

Responsible for developing and delivering against HP’s global marketing strategic sourcing strategy, including paper, print, supplier/vendor management, service levels, and pricing.Managed merger acquisition of HP's and Compaq's fulfillment systems and physical warehouse solutions into an integrated solution, utilizing LEAN principles to optimize workflow and footprint, merging of IT systems and business processes and extensive value stream mapping.Managed US, LAR, and EMEA business operations for marketing services. Managed strategic sourcing operations for HP’s marketing commodity supply chain of $65MM in spend annually, including media buying strategies, vendor management and contracts for large commodity categories. Key member of management team charged with media planning, buying, strategic sourcing and program/project management. Drove several large key initiatives to completion, including Y2K, SAP, HP/Compaq and HP/Agilent. Managed a team of 40 highly skilled employees, overseeing 35 external creative agencies, 25 print vendors, and 2 fulfillment houses globally.Saved and average of 18% in media costs by developing new budget/expense control programs, building custom sets of processes with DMAIC, targeted at optimizing spend and operations. Developed reporting tools to report spend/savings data to senior management staff and CMO.Managed contract negotiations for HP’s, HR, IT, print vendors, creative agencies, & ASP providers, and other key vendors and oversight of written, live, & recorded training programs for internal & external customers.Recommended strategy for global profit & loss, cost reduction, & trend analysis to executive management team.

Created first integrated roadmap for the North American Distribution Organization (NADO), which combined HP's Imaging and Printing Group and Personal Systems Group's key projects.Managed a group of project managers, assigned projects, and provided oversight on project goals and timelines.Managed delivery of the Y2K program for the division (largest within the company) and was a key player for the planning and management of the SAP conversion from HP's legacy systems architecture.