John Johanson work email
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My work has changed the way Americans live their lives and furnish the most intimate places they inhabit — their homes. I’ve been fortunate to work for an iconic, world leader in Home Furnishings, leading a team that shaped the way retailers around the world merchandise their products. Excellent merchandising does more than merely sell products. It has the power to illuminate new lifestyle aspirations for many, sending a message that good and beautiful design is accessible to everyone. I am foremost a storyteller, connecting people with products to create diverse and beautiful stories that inspire their daily living. My passion is to bring my depth of brand and lifestyle experience to help innovative brands prosper, imagining and strategizing how people will live and connect to our environments and to each other in the future. My creativity is fueled by a curious desire for innovation and grounded in proven Merchandising and Marketing experience. I am equal parts creative and business, with a genuine interest in driving positive outcomes by mentoring teams through challenges to discovery. Foundational to my work in Visual Merchandising, Catalog, photo art direction and social media campaigns is a love and respect for design and visual culture. I studied painting and earned a B.F.A. in Graphic Design. Outside of my professional projects, I seek out new experiences in contemporary art, architecture, design, food and travel. I am always interested in making new professional connections and exploring new opportunities for collaboration. I welcome you to reach out for conversation. Key Skills & Strengths: Merchandising Strategy, Visual Merchandising, Content Merchandising, Merchandise Selection, Product Selection, Brand Storytelling, Branding, Creative Concept Development, Content Curation, Creative Vision, Styling, Marketing, Cross-Channel Marketing, ROI, SEO, Relationship Builder, Art Direction, Collaborator, Multi-Media Execution, Effective Team Leadership and Associate Development, Presentations, Strategy, Tactical Execution, Business Acumen, Detail-Oriented, Furniture, Home Furnishings, Textiles, Decorative Items, Housewares, Retail, In-Store, Catalog, Website, Internet, Online, Social Media, Paid Media, Email, eCommerce, Print, Photo Shoots, Color Reviews, Layouts, Stylist, Photography
Freelance
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Director Of Content MerchandisingFreelance May 2021 - Present
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Content Merchandising DirectorCrate & Barrel Feb 2018 - May 2021Northbrook, Il, UsLed team of visual story tellers to create innovative advertising content for high-quality and unique home décor product lines via digital, print, and social media platforms for B2B and B2C consumers. Established and directed the strategic long-term goals, policies, and procedures for the curation of content utilized on web, mobile, and other platforms. Directed all aspects of development including design planning, art direction, editorial, lettering, color separations and press approvals. Managed and partnered with Art Directors, Photographers, Photo Stylists, Creative Thinkers, Editorial and Production to bring advertising stories to life. * Established and evolved Crate and Barrel’s iconic brand vision while depicting a consistent, modern and on-trend representation of our products. Personally ensured the highest creative standards on behalf of the brand.* Created/supervised production of printed materials in support of product awareness, brand identity and sales.* Effectively managed an increased workload with staff reduced by half due to a corporate reorganization in 2018. * Analyzed and evaluated opportunities to optimize resource utilization and maximize returns.*Successfully initiated, shaped, and managed the entirety of high-profile and exacting advertising campaigns, including collaborations with celebrity designers such as Paola Navone, Reese Witherspoon and Leanne Ford. Integrated feedback and details regarding product, margins, target audience, and messaging.* Designed and executed impactful omni-channel marketing campaigns. -
Director Of Merchandising For Direct MarketingCrate & Barrel Feb 2004 - Feb 2018Northbrook, Il, UsLed team of 12 that created the wireframe and content for Catalog and eCommerce as well as Advertising. Partnered with Art Directors, Photographers, Photo Stylists, Editorial and Production to bring these stories to life. Directed media buying and direct mail campaigns.* Oversaw the creation of 1000+ catalog pages annually including pagination, flow, execution, color proofing, headline and copy, design, layouts and editing. * Mitigated weak retail economy through implementing effective advertising or PR campaigns.
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Senior Merchandising Manager For CatalogCrate & Barrel Feb 2002 - Feb 2004Northbrook, Il, UsBuilt the wireframe for the catalog. Partnered with the Merchandising team to insure that the Best Sellers and Big Bets for the season were represented. Collaborated with Art Directors and Photographers on set to highlight product features and benefits.
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Midwest Area Visual Merchandising ManagerCrate & Barrel Feb 1994 - Feb 2002Northbrook, Il, UsManaged Merchandising and in-store Visual Merchandise team for eight stores in Minnesota, Michigan and Colorado.
John Johanson Skills
John Johanson Education Details
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University Of IowaGraphic Design
Frequently Asked Questions about John Johanson
What company does John Johanson work for?
John Johanson works for Freelance
What is John Johanson's role at the current company?
John Johanson's current role is Director of Content Merchandising | Creative Director | Brand Identity | Product Launch | Omni - Channel Marketing Campaigns.
What is John Johanson's email address?
John Johanson's email address is kj****@****ast.net
What is John Johanson's direct phone number?
John Johanson's direct phone number is (800) 967*****
What schools did John Johanson attend?
John Johanson attended University Of Iowa.
What are some of John Johanson's interests?
John Johanson has interest in Exercise, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, Home Decoration, Diy, Cooking, Electronics.
What skills is John Johanson known for?
John Johanson has skills like Merchandising, Retail, Visual Merchandising, Direct Marketing, Store Management, Customer Service, Trend Analysis, Store Operations, Inventory Control, Inventory Management, Merchandise Planning, Team Building.
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