Director Strategic Marketing
- Scope of Role: Responsible for guiding the transition of information to actionable insights that provide market advantage by helping to define, plan, and drive commercial vision, goals, and objectives, as well as.
- Business Analytics and Insights Transformation: Led “Moneyball” analytics transformation that catapulted speed and quality of decision making by building focused, automated and sustainable measurement capabilities.
- Team Development: Restructured Business Planning Group into Business Analytics and Strategic Insights (BASI) Team, hiring six new team members in first year that allowed us to advance our analytic capabilities and.
- Efficiency and Effectiveness: Upgraded organization’s data assets, while reducing overall spend; eliminated outdated sources and integrated new sources of data that allowed for deeper insights into business drivers.