John Johnston

John Johnston Email and Phone Number

Head Of Digital Infrastructure at Volvo Construction Equipment @ Volvo Construction Equipment
Shippensburg, Pennsylvania, United States
John Johnston's Location
Shippensburg, Pennsylvania, United States, United States
John Johnston's Contact Details
About John Johnston

John Johnston is a Head Of Digital Infrastructure at Volvo Construction Equipment at Volvo Construction Equipment. He possess expertise in business development, crm, business process. Colleagues describe him as "I have worked with John Johnston since April 2005. In his role as E-Business Manager for Volvo Constriction Equipment North America he has always been the first to deploy new technologies, to develop new processes and procedures and to seek ways to enhance the performance of the Volvo CE North America web site to enhance the visitors web experience. John has been a key leader in generating an increase in web sales leads, utilising Google and other search engines, engaging the development of sales lead tracking and was the first to introduce e-mail marketing to Volvo CE. John is a member of the AB Volvo Communications Council and is also a member of other bodies with myself, where he has always been a knowledgeable, inventive and highly valued colleague who is a passionate about his work." and "I’ve always been impressed with John’s knowledge of technology and marketing, and ability to tie those two together. He has an understanding of eBusiness on a global level, and has gained respect as a manager through his success in projects, developing the strategy for eBusiness and his innovative attitude. He has a talent for developing a strong network, and always gives his very best as a valued and well respected member of the team."

John Johnston's Current Company Details
Volvo Construction Equipment

Volvo Construction Equipment

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Head Of Digital Infrastructure at Volvo Construction Equipment
Shippensburg, Pennsylvania, United States
Website:
volvoce.com
Employees:
7650
John Johnston Work Experience Details
  • Volvo Construction Equipment
    Volvo Construction Equipment
    Shippensburg, Pennsylvania, United States
  • Volvo Construction Equipment
    Head Of Digital Infrastructure
    Volvo Construction Equipment Mar 2021 - Present
    Eskilstuna, Se
    As the Head of Digital Infrastructure, I am responsible for all digital marketing activities for the N.A. hub of Volvo Construction Equipment. This includes all SEO, eMail, Internet, Extranet, Survey, and Social Media channels/activities, as well as CRM management for the marketing and sales team. I manage the internal audits for sales and marketing and represent regional dealer requirements through the global Center of Competency.
  • Volvo Construction Equipment
    Director, Multichannel Marketing And Lead Generation
    Volvo Construction Equipment Aug 2016 - Mar 2021
    Eskilstuna, Se
    As the Director, Multichannel Marketing and Lead Generation, I am responsible for all digital marketing activities for the N.A. hub and supporting digital marketing activities for the Latin America hub of Volvo Construction Equipment. This includes all SEO, eMail, Internet, Extranet, Survey, and Social Media channels/activities, as well as CRM management for the marketing and sales team.
  • Volvo Construction Equipment
    Director, Digital Marketing
    Volvo Construction Equipment Jun 2012 - Aug 2016
    Eskilstuna, Se
    As the Director, Digital Marketing, I am responsible for all digital marketing activities for the N.A. hub and supporting digital marketing activities for the Latin America hub of Volvo Construction Equipment. This includes all eMail, Internet, Extranet, II Survey, and social media activities, as well as CRM management for the marketing and sales team.
  • Volvo Construction Equipment
    Ebusiness Marketing Manager
    Volvo Construction Equipment Mar 2009 - Jul 2012
    Eskilstuna, Se
    As the eBusiness Marketing Manager, I am responsible for all online marketing activities for the N.A. region of Volvo Construction Equipment. This includes all eMail, Internet, Extranet, Survey, and social media activities, as well as CRM management for the marketing team.
  • Volvo Construction Equipment
    Ebusiness Manager
    Volvo Construction Equipment Oct 2004 - Apr 2010
    Eskilstuna, Se
    * Project Manager for Volvo CE’s global Lead and Campaign Management Project, a marketing tool for Volvo CE and its dealers to improve lead collection and distribution to assist in market penetration in equipment, service and parts sales;* Responsible for all eBusiness functions for North America;* Increased on-line lead conversions by over 600% in less than two years; * Coordinating cross Volvo group online marketing efforts to reduce costs and create common processes;* Led the N.A. team in launching the Volvo CE Intranet and its redesigned Extranet;* Developed replacement strategy for dealer administrator and user technical support;* Implementing a global used equipment portal for dealers to utilize for equipment upload, maintenance and reporting to feed to vendors and Volvo systems;* Reorganized team with focus on online marketing of Volvo CE’s products and services … replacing technological focus; and* Representing Volvo CE in the Volvo Group Web Council.
  • Lb Smith
    Marketing Manager
    Lb Smith Jun 2003 - Oct 2004
    * Responsible for the development and distribution of all print, telemarketing and video advertising and marketing initiatives for the largest Volvo dealer in North America;* Directed the research, implementation and maintenance of Customer Relationship Management (CRM) and quoting software programs;* Designed and updated LB Smith e-mail newsletter and web site;* Created management application tools for equipment documentation and sales call reports;* Produced corporate press releases, customer job stories and organized special events;* Increased the collection of manufacturer co-op reimbursement claims and decreased individual advertising expenses;* Generated executive and branch reports and specialized market studies;* Established and maintained a corporate branding image; and* Developed a company Intranet for inter-branch communication, and document and photo creation and storage, and am managing the IT department in the planning and purchasing of supplies.
  • Mitchell Distributing Company
    Marketing Manager, South Carolina Sales Administrator/Office Manager
    Mitchell Distributing Company Jun 1998 - Jun 2003
    * Managed the advertising and marketing activities of parts, service and new and used equipment sales for one of the largest Komatsu distributors in the US; * Developed branch expansion studies and assisted in opening three branches;* Created and maintained the Mitchell Internet site and managed branch network solutions;* Designed promotional distribution programs, created all marketing studies;* Established software files for financial documentation generation, sales leads and tracking, equipment movement and pricing;* Trained and coordinated training for Extranet procedures, parts and service programs and equipment updates.* Managed seven salesmen and coordinated sales office managers;* Coordinated invoicing, ordering and pricing of attachments and equipment, maintained an accurate inventory, and supervised SC billing and control programs; and* Developed equipment pricing, quoting and financing files and reporting and storage methods for the state of SC.
  • Charleston Metro Chamber Of Commerce
    Marketing Manager
    Charleston Metro Chamber Of Commerce Aug 1995 - Jun 1998
    * Managed the Communications Council, Chamber Golf Tournament and Chamber Drug-Free Workplace Partnership;* Wrote Articles and Produced Photographs for Commerce, Metro Weekly and Metro Views Publications;* Organized Grand Openings, Media Functions, News Conferences and Special Events; and* Maintained Technological Communication Programs (Internet and Fax-On-Demand)

John Johnston Skills

Business Development Crm Business Process

John Johnston Education Details

  • University Of South Carolina
    University Of South Carolina
    Business Administration

Frequently Asked Questions about John Johnston

What company does John Johnston work for?

John Johnston works for Volvo Construction Equipment

What is John Johnston's role at the current company?

John Johnston's current role is Head Of Digital Infrastructure at Volvo Construction Equipment.

What is John Johnston's email address?

John Johnston's email address is jo****@****lvo.com

What is John Johnston's direct phone number?

John Johnston's direct phone number is +171753*****

What schools did John Johnston attend?

John Johnston attended University Of South Carolina.

What skills is John Johnston known for?

John Johnston has skills like Business Development, Crm, Business Process.

Who are John Johnston's colleagues?

John Johnston's colleagues are Seohyun Jo, Renan Agostini, Piotr Zamorski, Camilla Eriksson, Pascal Van Der Gracht, Nadine Shokry, Thomas Davidson.

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