John Johnston Email & Phone Number

Shippensburg, Pennsylvania, United States

Eskilstuna, Se

As the Head of Digital Infrastructure, I am responsible for all digital marketing activities for the N.A. hub of Volvo Construction Equipment. This includes all SEO, eMail, Internet, Extranet, Survey, and Social Media channels/activities, as well as CRM management for the marketing and sales team. I manage the internal audits for sales and marketing and represent regional dealer requirements through the global Center of Competency.

Eskilstuna, Se

As the Director, Multichannel Marketing and Lead Generation, I am responsible for all digital marketing activities for the N.A. hub and supporting digital marketing activities for the Latin America hub of Volvo Construction Equipment. This includes all SEO, eMail, Internet, Extranet, Survey, and Social Media channels/activities, as well as CRM management for the marketing and sales team.

Eskilstuna, Se

As the Director, Digital Marketing, I am responsible for all digital marketing activities for the N.A. hub and supporting digital marketing activities for the Latin America hub of Volvo Construction Equipment. This includes all eMail, Internet, Extranet, II Survey, and social media activities, as well as CRM management for the marketing and sales team.

Eskilstuna, Se

As the eBusiness Marketing Manager, I am responsible for all online marketing activities for the N.A. region of Volvo Construction Equipment. This includes all eMail, Internet, Extranet, Survey, and social media activities, as well as CRM management for the marketing team.

Eskilstuna, Se

* Project Manager for Volvo CE’s global Lead and Campaign Management Project, a marketing tool for Volvo CE and its dealers to improve lead collection and distribution to assist in market penetration in equipment, service and parts sales;* Responsible for all eBusiness functions for North America;* Increased on-line lead conversions by over 600% in less than two years; * Coordinating cross Volvo group online marketing efforts to reduce costs and create common processes;* Led the N.A. team in launching the Volvo CE Intranet and its redesigned Extranet;* Developed replacement strategy for dealer administrator and user technical support;* Implementing a global used equipment portal for dealers to utilize for equipment upload, maintenance and reporting to feed to vendors and Volvo systems;* Reorganized team with focus on online marketing of Volvo CE’s products and services … replacing technological focus; and* Representing Volvo CE in the Volvo Group Web Council.

* Responsible for the development and distribution of all print, telemarketing and video advertising and marketing initiatives for the largest Volvo dealer in North America;* Directed the research, implementation and maintenance of Customer Relationship Management (CRM) and quoting software programs;* Designed and updated LB Smith e-mail newsletter and web site;* Created management application tools for equipment documentation and sales call reports;* Produced corporate press releases, customer job stories and organized special events;* Increased the collection of manufacturer co-op reimbursement claims and decreased individual advertising expenses;* Generated executive and branch reports and specialized market studies;* Established and maintained a corporate branding image; and* Developed a company Intranet for inter-branch communication, and document and photo creation and storage, and am managing the IT department in the planning and purchasing of supplies.

* Managed the advertising and marketing activities of parts, service and new and used equipment sales for one of the largest Komatsu distributors in the US; * Developed branch expansion studies and assisted in opening three branches;* Created and maintained the Mitchell Internet site and managed branch network solutions;* Designed promotional distribution programs, created all marketing studies;* Established software files for financial documentation generation, sales leads and tracking, equipment movement and pricing;* Trained and coordinated training for Extranet procedures, parts and service programs and equipment updates.* Managed seven salesmen and coordinated sales office managers;* Coordinated invoicing, ordering and pricing of attachments and equipment, maintained an accurate inventory, and supervised SC billing and control programs; and* Developed equipment pricing, quoting and financing files and reporting and storage methods for the state of SC.

* Managed the Communications Council, Chamber Golf Tournament and Chamber Drug-Free Workplace Partnership;* Wrote Articles and Produced Photographs for Commerce, Metro Weekly and Metro Views Publications;* Organized Grand Openings, Media Functions, News Conferences and Special Events; and* Maintained Technological Communication Programs (Internet and Fax-On-Demand)