Ever gone shopping for a kid's desk? Then you've probably either come across the standard desk with a tabletop and four legs or the clunky and over-designed kid's desk with every feature imaginable. What you probably haven't found, is a simple desk that does the most important job for kids: Boost their creativity. With Poptop we've designed a unique height-adjustable table, where kids can decide themselves if they want to squat, sit or stand. This doesn't only help satisfy kids' need for movement, but also gets their creative juices flowing.

Businesses often spend their limited budgets on a mix of random marketing activities, hoping that something will stick. The problem is that the success of any marketing activity depends highly on the overall marketing strategy.Marketing has to be well thought out for it to scale your brand sustainably. We’re here to help you avoid inefficient costs every step of the way by setting up and running your Marketing the right way.

- Entire Marketing strategy and execution of a fast moving grocery delivery start-up- Responsible for the hyper-growth of the company, scaling from 1000 orders per day to 4000 per day in just 5 months- Building a team of rockstar marketers to support ambitious growth plans without agency dependencies- Setup of a highly efficient media mix and campaign structure to achieve sustainable CAC- Increased prompted brand awareness from 50% to 85% in merely 5 months with help of PR and guerilla activities- Forecasting on monthly, daily and hourly basis ensuring efficient capacity planning

- Online Marketing for 50+ Hotels- UX Optimization- Conversion Rate Optimization- Split Testing- Overall Digital Marketing Strategy for the Hotel Group- Leading a Team of Digital Marketing Specialists spread all over Europe

- Coordination and implementation of online marketing efforts for 30+ hotels- Planning and setup of inhouse agency for SEA and display advertising - Redesign and relaunch of website for conversion optimization- AB testing for better performance in all digital advertising areas- Overhaul of newsletter strategy with data-driven personalization- SEO content creation to drive quality traffic on website organically- Management of a 10-person team - Implementation of unified database and dashboards to enable data-driven decisions

- Conception of marketing strategy & brand values- Creation of a brand bible & corporate identity- Implementation of an efficient digital marketing strategy on the basis of measurable KPIs- Building strong social media presence- Roll-out of successful influencer campaigns- Website redesign for conversion-funnel optimization- Launch of multiple successful Kickstarter campaigns

- Coordination of all advertising in ATL & BTL- Eight-figure budget responsibility- Efficient media-planning and negotiations- Optimization of media-mix with a focus on digital- Successful coordination of agency partners- Effective management of the marketing communications team

- Implementation of an impactful customer loyalty program- Roll-out of complex lead management systems- Website content and conversion optimization- Successful implementation of a sound SEO and SEA strategy- Constant analysis and optimization of all digital KPIs