• Create content relevant to the client's industry, ensuring it is optimized according to targeted keywords. • Optimize various website elements to align with search engine ranking preferences, enhancing overall SEO performance.• Identify gaps in clients' websites where optimizations or improvements can be made to increase search visibility and execute these optimizations to improve the client’s organic search rankings.• Enhance site structure and navigation through effective internal linking practices.• Add new pages or content to improve user experience and search engine visibility.• Conduct thorough keyword research to identify the most relevant search phrases for clients and measure and analyze increases or decreases in keyword positions and organic search traffic using tools like Google Analytics 4.• Analyze data from various SEO tools to measure the effectiveness of optimization efforts.• Interpret data to make informed decisions on further optimization strategies.• Coordinate with other departments to ensure cohesive strategies and client satisfaction and encourage cross-functional teamwork to drive innovation and success.• Develop and execute business development strategies that align with the agency's goals, identify new market opportunities, and create plans to capitalize on them, working with senior leadership to set and achieve strategic objectives.• Collaborate with other SEO specialists to develop monthly plans and strategies aimed at improving clients’ overall search performance.• Communicate with account managers and sales representatives regarding clients' SEO progress and needs.

• Played a pivotal role in the Market and Business Intelligence team, helping clients better understand markets and consumers, and determine the true ROI of marketing campaigns.• Completed several acquisition and competitor analysis reports for a high-priority client, aiding in their executive decision-making.• Assisted the digital marketing team with SEO and content development tasks.• Took on various roles to complete administrative and other tasks outside the scope of SEO and Market Research.• Earned a full-time position after a four-month internship period.