John Kinkade Email & Phone Number

Remote

Oakland, California, United States

Upon hire, doubled residential enrollments in last 2 months of 10-month Fresno Energy Program. Developed and executed marketing plans using paid and earned media, social media, email, direct mail and public relations. Standardized company branding and developed in-house design capabilities. Created templates for marketing, advertising, proposals, presentations, and reporting.

San Leandro, Ca

Managed marketing efforts for northern region of $1.5 billion engineering firm.Responsibilities included advertising agency management, subsidiary brand launch,proposal preparation, collateral redesign, online and social media presence, in-housegraphics, online store, event planning, vehicle branding, and community relations.

Millbrae, Ca

Hired to improve event management systems for cleantech energy storage company.Streamlined participation processes and upgraded planning databases, working closelywith sales, marketing, and business development teams. Currently managing eventresearch, planning, and participation. Responsible for booth fabrication oversight,inventory management, freight logistics, cost tracking, collateral, and premiumproduction. Also heading ROI effort to improve integration into Salesforce, usingattendee surveys and lead retrieval software.

Oakland

Designed and produced new branding campaign, including website, signage, andcollateral. Streamlined systems for client experience, pricing, billing, and accounting,resulting in 50% increase in revenue within 1 year of upgrades. Currently consultingon special projects.

Oakland, Ca

Managed $20 million marketing and advertising activity for Energy Upgrade Californiaprogram—a statewide campaign designed to help Californians better manage theirenergy use. Hired digital marketing agency and managed creative development ofcampaign that drove 500,000 unique visitors to website in first year of launch.Responsibilities included advertising, marketing, communications, creative development,channel integration, research, metric tracking, paid media, digital media, small business,premiums, Climate Credit, and Zero Net Energy homes and buildings.

San Francisco Bay Area

Clients included Southern California Edison, Center for Sustainable Energy, Unions.org, Chelco Energy, American Eagle Consulting, Falcon Flow Controls, Spark Chiropractic, Strawberry Services Contracting, and The Team Advertising.

San Francisco

Managed advertising and marketing activities for Pacific Gas and Electric Company,including Energy Star, corporate, rebates, new construction, and financing. Managedintegrated television, video, print, radio, mail, and online campaigns for ResidentialNew Construction, resulting in 16 awards and over 20,000 annual leads for participatingbuilders. Campaign rated “excellent/very good” by 2 out of 3 of customers. Headedstatewide integration of investor-owned utilities’ new homes programs advertisingand marketing.

San Francisco

Managed the Wells Fargo, Supercuts and PG&E accounts.

New York

Managed the Chemical (now Chase) Bank retail business.

Mba, Services Marketing And Entrepreneurship

Bs, Marketing With Minor In Graphic Design