John Kirkpatrick Email & Phone Number

Beverly Hills, Ca, Us

Us

Lindon , Ut, Us

Los Angeles, Ca, Us

Lead development of strategic partnerships and marketing opportunities between current PTTOW! members, which include CEO's, CMO's, Founders and Heads of Marketing in over 65 industries focused upon the world of 'youth marketing'.Develop marketing strategies to expand brand awareness, client and customer affinity and tools to curate ROI.

Davie, Fl, Us

Globally developed and expanded marketing and branding strategies with context of integrating artists and music within those strategies across all divisions for Hard Rock International brand: Hotels, Casinos and Cafes. Developed local live music programs with 12,000 yearly performances in 57 countries.Led evolution of Hard Rock Calling music festival in London and creation of additional Hard Rock branded music festivals in Shenzhen, China and Miami, Florida.Senior team member of music memorabilia department leading expansion into modern day and global artists.Led negotiation and development of cross promotional opportunities and strategic partnerships with brands, record labels and content creators.

City Of Industry, Ca, Us

Created a marketing strategy based on cultivating a Kingdom of Fandom, by infusing Music, Film, TV and Brands into all Hot Topic divisions, Hot Topic, Torrid and digital sites.Strategy targeted the 12-35 year old fans of film, television, pop culture and music while focusing on connecting them with properties, artists and bands they love. We built initiatives through reflecting the seeds of their fandom back onto them by providing everyday access and heightened personal experiences across the U.S.Partnered with film/television studios and record labels to create unique fan based marketing programs such as producing hundreds of major cast & talent events couple with band performances. Attendance for these exceeded 300,000+ fans and generated significant national and local press impressions. A Few Examples:28 Twilight Saga cast fan eventsThe Ultimate Alice in Wonderland Fan Event w/ Tim Burton, Johnny Depp, Anne Hathaway and Cast along side soundtrack artist performances.10 Glee cast events8 Vampire Diaries cast eventsand many others...Created partnerships with MySpace Music, Live Nation, Interscope, WB Records, MTV Games, Activision, YouTube and Yahoo!, Pepsi, Vitamin WaterLaunched immersive in store POP program that generated 35 million impressions per week.Maintained positive growth sales in artist merchandise and CDs despite a music industry wide decline.Produced 10,000+ new music discovery performances in all Hot Topic stores across U.S. The program led to several nationally signed artists such as Paramore, Never Shout Never, Black Veil Brides and All Time Low among others.Part of R&D leadership team guiding development of future technologies for in store initiatives combining merchandise directly with digital content and partnerships with mobile companies to create experiential immersion activities as an additive aspect for fans and customers.

Los Angeles, Ca, Us