• Produced, directed, and wrote between 90-180 original branded content segments a year.• Led cross-functional stakeholders through overall multi-platform campaign strategy, deliverables, timeline, workflow, approvals, and day-to-day scheduling.• Conceptualized and developed editorial, storyline, and brand briefs for ET & The Insider integrated segments.• Produced and directed a variety of content: Interview, red carpet, awards show, backstage, feature film & television set visits, behind-the-scenes, photoshoots, brand campaigns, promos, sizzle reels, travel, sports, lifestyle, fashion, beauty, on location, multi-camera studio setups, and more.• Key team member that helped drive new business growth in highly competitive space.• Created multiple market-first celebrity-driven franchises with a wide array of editorial topics ranging from lifestyle, fashion, beauty, fitness sports, tech, automotive and more.• Increased revenue and elevated numerous multi-year global brand partnerships: ▪ Procter & Gamble 10-Years ▪ M&M’s 6-Years ▪ Kohl’s 6-Years ▪ Papa John’s 4-Years ▪ Dunkin’ Donuts 4-Years ▪ Audi 4-Years ▪ Visa 4-YearsSELECT CLIENT LIST:MEDIA & ENTERTAINMENT: CBS • NBC • ABC • CW • OWN • NFL • HGTV • DIY • TBS • TNT • Netflix • Showtime • Universal • Paramount Pictures • The Weinstein Company • Sundance Film FestivalRETAIL: Target • CVS • Walgreens • Sears • Walmart • Dick’s Sporting Goods • Retail-Me-NotFASHION: H&M • DKNY • Kohl’s • Lane Bryant • New York & Company • Spanx • Reebok BEAUTY: Procter & Gamble (CoverGirl, Pantene, Olay, Crest, Gillette, Herbal Essences) • Ulta Beauty • MAC Cosmetics • Dove • Boots Skin • John FriedaFOOD & BEVERAGE: M&M’s • Dunkin’ Donuts • Papa John’s • Subway • NabiscoAUTO: Audi • Acura • Ford • Lincoln TECH: Samsung • Microsoft • Xbox • LGFINANCE: Visa • Capital One • Mastercard • DiscoverBUSINESS & HEALTH: State Farm • PfizerTRAVEL: Virgin Atlantic • Visit California • Park City Tourism