Managing Director Of Business Development, Employee Benefits
Carlisle, Pa
Served as head of the Employee Benefits Department, functioning as a performance driver and market builder with full authority and accountability for business development, marketing, branding and communications strategies and results. Provided leadership, guidance, support and supervision to a team of producers and sales support specialists, while additionally managing a large, direct book of revenue. Outperformed expectations, within three years grew the Employee Benefits Department 154%. Tripled revenues over the course of a four-year tenure. Hand selected by the Board of Directors to cultivate and manage the agency's top revenue producing accounts, while overseeing all new sales and retention efforts. Built an agile and high performance sales team from the ground up with a unified vision and goal. Fostered the performance development of staff through ongoing mentoring and training in account management and development for specialized and complex markets. Pioneered the development of a localized online provider marketing portal to assist customers with their selection process. Forged entry way into a new market and successfully added 300 + individual line accounts into the portfolio. Educated employer groups on Medical Value initiatives including ACO's, Patient-Centered Medical Homes, and Value Based Benefits as a result of CMS Medicare Savings program.Appointed to manage and lead the Health Care Reform (PPACA) Legislation for entire agency including marketing materials, how-to-guides, systematic processes, and compliance services. Customized and led Health Care Reform Seminars attended by more than 1,000 employers contributing to the development of a robust pipeline. Created and developed an ongoing monthly webinar series for agency book of business.