Result driven with proven track record and sound knowledge of both commercial (market and channel development, sales operations and customer experience) and strategy with excellent understanding of commercial drivers for tech led businesses, sales forecasting, pricing, public relations among others. Hands-on execution excellence in Sales & Distribution, Route to Consumer management, Trade Marketing, Demand & Operations Planning, building comprehensive and strong trade partnerships, distribution excellence, superior in-store executions by streamlining business operations to deliver commercial objectives through a strong people agenda.