John Lacour Email and Phone Number
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Innovative and strategic professional providing more than 20 years of progressive, cross-industry management success within operations and marketing capacities. Analytical and articulate leader offering extensive B2B and B2C experience, in addition to a record of consistent accomplishment devising effective marketing campaigns, securing key accounts, gaining market share, and driving growth and profitability. Possess strong communication, negotiation, and presentation abilities.
Qwikkit
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Vice President, Marketing And RetailQwikkit Mar 2021 - PresentHouston, Texas, Us
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Marketing Manager, North AmericaAggreko Jun 2019 - Feb 2021Dumbarton, Gb -
CooDmn3 2005 - Jun 2019Houston, Texas, UsDirect all daily company operations, including strategy, business development, project management, IT management, and creative team building for Houston and Dallas locations. Supervise efforts of 25 employees. Control $1.5M annual operating budget and manage over 50% of company revenues. Secure and maintain alliance with new clients; ensure world-class customer service. Administer strategy development, implementation, modeling and forecasting, variance analysis, and results reporting activities. Develop policies and procedures to facilitate growth in online and offline channels. Maintain system infrastructure development and support of disaster recovery planning.♦ Spearheaded revenue growth of 200% over course of tenure; drove year-over-year revenue growth of 18%+.♦ Delivered 77% of new company revenue by creating organic growth opportunities.♦ Secured 4 out of 5 top accounts via effectively outlining strategy to assist in growth and retention of customers.♦ Drove 100% staff increase through overseeing recruiting, hiring, and training efforts to service clients and attract new business; revenue per employee increased over 50% while profit per employee grew over 75%.♦ Reduced revenue ratio 23% by standardizing resources.♦ Enabled internal operations to successfully evaluate and measure potential and current client business to ensure operational effectiveness through a customized data framework. -
ConsultantGexa Energy 2004 - 2004Houston, Tx, UsHeaded 8-member strategic marketing team in development of marketing communications for acquiring and retaining customers. Devised campaigns that included strategy development, contract negotiations, and systems integration for online and offline channels. Developed decision framework for entering into new partnerships designed to ensure high-quality and industry-leading pricing services.♦ Propelled acquisition of 15,000 new customers by developing 4 marketing campaigns on limited budget.♦ Cultivated alliances with 2 major airline reward clubs, providing for co-op marketing opportunities with exposure to more than $2M of their customer base.♦ Provided leadership and guidance for rapid, 4-week development of new e-commerce website.♦ Championed design and roll-out of company’s 1st direct marketing efforts with market-dominant co-partners. -
Senior ManagerReliant Energy 2000 - 2003Houston, Texas, UsOversaw 6-member team in execution of customer acquisition and retention campaigns through direct mail, telemarketing, and door-to-door sales agents. Controlled $1.1M operating budget and $10M+ marketing budget. Created strategic marketing plans, products, designs, systems, and resources to produce targeted interactions across all touchpoints within organization, including call centers, Internet, direct mail, events, and telemarketing.♦ Produced multiple target campaigns with customers achieving acquisition goals, within time and budget requirements; acquisition goals were surpassed by over 50%, creating more than $75M in incremental revenue and $8M in gross margin annually while utilizing only 80% of approved budget.♦ Realized $10M in saved margin by managing campaigns that drove retention efforts and maintaining dominant Houston market position.♦ Guided organization in execution of its 1st campaigns within competitive market.♦ Drove testing methodology for all acquisition and retention efforts through formulating segmentation and targeting strategy; process led to constant improvement in response rates at 20% lower cost of acquisition.♦ Directed transition team for customer service to identify high-value customers and provide best-in-class customer service. -
DirectorEfunds 1999 - 1999UsEstablished and led product management functions; provided framework for product deliverables. Headed marketing and product management team consisting of more than 20 members across 4 US locations.♦ Championed launch of 2 new products in check verification market, leading to retention of 2 major customers that were responsible for generating 15% of business unit revenue. -
Vice PresidentFirst Data Corporation 1993 - 1999Brookfield, Wisc., UsHeld P&L accountability for Houston division, encompassing financial planning, budgeting, and marketing activities for 25 employees across multiple nationwide sites. Led development and successful launch of payment fraud, collection prediction, and marketing segmentation and targeting products.♦ Played instrumental role in growing Houston division from unprofitability to 40% margins within 3-year period.♦ Realized 20% increase in analyst productivity through implementing new processes and procedures for product and model development. -
Tank CrewmanUs Army 1985 - 1987Arlington, Virginia, Us
John Lacour Skills
John Lacour Education Details
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Rice BusinessFinance And Marketing -
University Of MississippiBanking And Finance
Frequently Asked Questions about John Lacour
What company does John Lacour work for?
John Lacour works for Qwikkit
What is John Lacour's role at the current company?
John Lacour's current role is Vice President, Marketing and Retail | Working with customers to focus on Making Ugly Kitchens History!.
What is John Lacour's email address?
John Lacour's email address is jo****@****mn3.com
What is John Lacour's direct phone number?
John Lacour's direct phone number is +171386*****
What schools did John Lacour attend?
John Lacour attended Rice Business, University Of Mississippi.
What skills is John Lacour known for?
John Lacour has skills like Marketing Strategy, Marketing, Strategic Planning, Data Analysis, Management, Advertising, Digital Marketing, Online Marketing, Email Marketing, Social Media Marketing, Customer Relationship Management, Account Management.
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