John has had national sales & marketing leadership roles in the energy industry with a focus on strategic accounts since 1989. He has focused on comprehensive, enterprise energy solutions for commercial, industrial and institutional clients throughout North America.John works with organizations that strive to achieve best-in-class operating costs and environmental sustainability through the development and execution of corporate-wide energy management solutions. He cut his teeth in the early days of natural gas deregulation with ECNG Inc. In 1996 he was a co-founder of one of Canada’s preeminent consulting companies, Energy Advantage Inc. Since then he filled several roles at Direct Energy (Business) including heading up both the Canadian National & Strategic Accounts sales team and later, Direct Energy’s Demand Response group. John is a member of the Independent Electric System Operator of Ontario’s (IESO) Demand Response Working Group (DRWG and the Ontario Energy Association (“OEA”) Smart Grid Forum - Corporate Partner's Committee.