- Ecommerce (GA4) analytics, BigQuery, Snowflake and PowerBI, more to come!

Consulting on web and digital marketing analytics, in data infrastructure and management:- And-Marketing: Provided analyses of web traffic, ecommerce performance, and digital marketing initiatives along with strategic recommendations. Deep analyses of organic search, keyword targeting, paid campaigns and more.- New Era Technology: Helped transition organizations from Universal Analytics to GA4 including infrastructure on all KPI reporting. Leveraging Google Analytics, Tag Manager and Looker Studio.- Gabriel Baird: Provided Tableau analysis and SQL coding.

Develop strategic tabletop games. Manage illustrators and graphic designers. Market and sell to board gamers and retailers. Publications include Cage Match! (2019), Fearsome Wilderness (2020), Fearsome Wilderness the Roleplaying Game (2022) and Essence of Eternity (2024).

Lead reporting and analysis on marketing and sales KPIs. Use PowerBI, SQL, DAX, Keboola, and advanced Excel to deliver insights, segment customers and identify opportunities for delivering high quality science equipment to schools across North America.• Build, develop and maintain hundreds of PowerBI dashboards and reports to drive business towards KPIs such as demand generation and retention. Stage and organize data using SQL queries and Power Query.• Lead customer segmentation efforts across marketing and sales to better understand and target schools across the U.S. and Canada. Integrate and validate third-party data on science teachers. Turn insights into targeted lists for email, print mail and other campaigns.• Partner with SVP of Sales on assigning sales territories to new and returning sales associates, monitoring progress towards sales goals, and awarding commissions and bonuses.

- Owner of primary analytics function and KPI reporting on Claire's eCommerce including Google Studio, with C-Level reporting distribution.- Accountable for leading organization through transition from Universal Analytics and spreadsheets to GA4 and PowerBI dashboards, including timelines, milestones and deliverables.- Focused on conversion funnel, conversion rate optimization (CRO) and A/B testing site features to drive engagement and revenue. Implemented multiple changes generating millions in topline growth.- Manage agencies and suite of analytics tools for Google tag management, session replay, site heatmapping, improved load times, enhanced conversion funnels and more.

• Lead digital and website analytics related to new AMA Ed Hub education center website using Google Analytics, Google Datastudio, and Tableau. Established KPIs, tagged site for data collection using Google Tag Manager. • Create and manage dozens of dynamic dashboards using Tableau, Tableau Prep, Google Datastudio, Analytics Canvas and other tools, making available to the marketing department and leadership. Present results, recommendations and analyses to marketing leadership and collaborate on marketing projects and promotions.• Key member of marketing team behind AMA Ed Hub that helped grow the site +67% year over year in 2020. Provide analytics support to internal and external management partners, including email and social teams, helping create tests and optimize marketing plans.• Use Google Search Console and SEM Rush to monitor web traffic, identify threats to SEO and point out high-performing aspects to accelerate or replicate.• Built analytics processes for new website including KPI reporting, categorizing, and other best data practices from the ground up. Track all website activity including the channels that drive traffic, popular topics and formats, and funnel conversion.

• Led and implemented differentiating product strategy to Keller Graduate School, including bringing value proposition to life through all aspects of product, marketing communications, and consumer experience, providing leadership and reducing management engagement in marketing Keller.• Developed and directed brand architecture strategy and implementation for communication touchpoints of Keller Graduate School, including paid media mix and owned properties, contributing to driving brand consideration from 6% to 10% among graduate prospects.• Collaborated in building tool for lead generation and website analysis, highlighting key sources of prospects and conversions versus organization objectives, and helping drive more accurate decision-making.

Accountable for developing and executing cohesive marketing plans to support growth strategies for $500MM base Advil brand, the #1 selling OTC pain reliever in the U.S.• Lead strategic development of the brand’s trade and consumer promotions activities, resulting in $600K in gained efficiencies in promo plan and increased ROI in trade activities.• Manage forecasting, supply and operations for both Advil and Advil PM through a dynamic competitive environment, ensuring optimal allocation and timely delivery of over 40 SKUs.• Led new SKUs to the marketplace based on customer and consumer insights: Advil Migraine 80ct and Liqui-Gels 200ct SKUs have generated over $1MM in incremental volume.• Led the brand’s digital marketing, including re-launch of Advil.com, mobile site, media strategy and $4MM display budget to drive brand’s relevance and consumer engagement.• Established best-in-class reporting procedures of key metrics to monitor and understand key growth drivers and trained other consumer packaged goods brands on the processes.

Developed and led brand equity, commercialization and go-to-market strategies for the refrigeration category of the Kenmore brand, which drives over $1B in annual sales.• Developed and led implementation of 2011 go-to-market strategy for $1B refrigeration category and introduced over 40 new products. • Activated re-launch of 92-year-old brand through promotional components including TV, web and social media, increasing brand differentiation by +19 points in 1st half 2010.• Managed allocation of $50M annual media spend across all categories and media components of the Kenmore brand, ensuring all marketing programs were executed within budget.• Established innovation pipeline for new features and products while ensuring current assortment reflected changing market trends and delivered latest features at competitive price points.

Recommended revising SKU strategies in key categories that make up approximately 25% of Sears and Kmart, trained and led parties of vendors in processes of gathering key data and using specialized software.