John Lay Email and Phone Number

Financial Services ConsultantI have over 20 years of successful senior acquisition strategy, marketing and sales experience at International blue chips companies and more recently change management consultancy (Sales, Marketing and Risk) at medium sized companies.My skill sets include leading and managing multi channel sales teams, multi channel development and execution, product development and deployment, copywriting, proposition development and partnership creation (including legal drafting) with a deep understanding of compliant and commercial business development.I have delivered consistent positive change and growth within the cards, insurance and the lending sectors and am available to assist companies large and small to identify commercial and channel opportunities, create growth strategies that work, assess current processes and deliver change management. Open to Consulting and Senior Management RolesApril 2018 - Dec 2018 : In-Depth Consulting for Hippo Motor GroupJan 2019 - March 2019: Delivering and Leading Positive change in marketing, Sales, Compliance, Recruitment, Technology and Partnerships partnering with Relevant Teams at Hippo Leasing and Hippo Prestige. April 2020 - Nov 2020: Covid PeriodDecember 2020 - Present: We Finance Any Car (WFAC)- Consultant working with Senior Management to plan for growth of B to C finance broker, set up and execute growth strategies (marketing, sales, compliance, lender onboarding, recruitment, tech, website build, partnerships helping to take WFAC from start-up to scale up platform.March 2021 - Present: Consultant to Octane Finance (B to B car finance broker) focusing on New Lender onboarding and regulatory preparation eg Consumer Duty, new website development, SEO strategyJune 2022 to Aug 2023 : Trade Price Cars - Channel Development for Paid Advertising and SEO strategy and development.

Responsible for new and existing business acquisition, growth strategy and new products across all channels and market segments.Numerous partnerships created and developed, including Top 3 aggregator, leading car finance platform and the UK's fastest growing fintech credit checking company.Built new digital platform from concept through to successful launch enabling ongoing growth of new channels, sub-channels and partnerships.28% volume growth in 2016 and 22% in 2017 with 26% increase in receivables in 2017

Responsible for all Lifestyle Protection sales in 14 countries through non bank channels including Telemarketing, Retail, Face to Face and Online. Lead on Commercial assessment and Sales Performance. Joint responsibility for Channel Compliance.Developed Channel Strategy for Genworth Lifestyle Protection in Europe, Turkey and Mexico and then headed up diversification of channel and product into these markets whilst being responsible for commercial performance

Developed Channel Strategy for Genworth Lifestyle Protection in Europe, Turkey and Mexico. GMS (Genworth Marketing Solutions)

Central Telemarketing overview across 20 markets. Responsible for setting international Telemarketing strategy, to identify and drive adoption of best practice in order to optimise profitability of channel

Appointed to unearth innovative acquisition solutions to either reduce costs and/or increase returns across all 4 acquisition channels: Telemarketing, Direct Sales, Interactive and Direct Mail.