Lead the PacNW sales team covering Oregon, Western Washington and Western Canada. Responsible for team members individual training and growth. Manage distributor and broker network through monthly, trimester and annual goal setting, reviews and budgeting. Responsible for growing the Sierra Nevada Brewing Co and Sufferfest Beer Co brands.

Managed a team of sales reps responsible for executing against company and supplier partner goals and business objectives. Responsible for planning and executing against sponsorship, ad campaign and incentive based investments in the market.