Intern
New York, New York, United States
I worked as an intern in a new program at Ketchum exploring the different aspects of the agency. I had meetings with members of the different teams as well as listening in on meetings and pitches. The purpose of the program is for people right out of high school to have experience in the field while tailoring their strengths and learning to improve upon their weaknesses. This program is entirely new, and I was the first participant of it. The main project of the program for me was writing a research paper on how to promote Ketchum to Gen Z. I conducted secondary research by looking through articles from Forbes, Business Insider, and HBR. With the secondary research and research questions I then created a survey to gather primary research from all the interns (Gen Z employees). After this was complete, I gathered the information and formed recommendations for Ketchum. The internship was an overall great and informative experience where I was given the opportunity to get first-hand exposure to the industry. Due to my success in this position the pilot program was integrated fully into the company.