SWIFT is a Swedish home tech company founded by home lift pioneers. We aim to improve society by making life more comfortable and sustainable. We are a global team of highly dedicated entrepreneurs who share a passion for products and technologies with the power to make a difference.

Northcone develops crash safe lighting columns for improved safety on all types of roads. Based on the unique so-called 3D rollforming process and the innovative product concept, a strong but light column is achieved that offers excellent finish, high durability and significantly reduced environmental impact.After 8 years of heavily R&D and factory development, the products were introduced in 2015, and fully launched in 2017.As MD my main responsibility is to drive the Swedish and international expansion.

Taking good care of my 6 months old baby girl Noelle. Practicing walking, talking and playing. Fantastic results!

Supporting manufacturing companies with lean production and international marketing & sales.

Aritco Lift is a Swedish world leading lift manufacturer with a turnover of SEK 320 million. Sales is carried out through some 140 distributors in more than 40 countries. As Managing Director I have the overall P&L and Balance Sheet responsibility including Manufacturing, R&D, IT, Purchasing, Sales & Marketing and Finance. I have 13 direct reports and 120 indirect reports. Achievements so far:• Increased revenues organically between 2015/2016 with +15% (from 274 MSEK to 320 MSEK), while maintaining a healthy profit. • Successfully developed and launched Aritco’s largest product development project ever. A new revolutionary Home Lift. The work included everything from insight market research, product specification, concept and product development to new brand platform, packaging and development of showrooms, point of sales material, exhibition design and new sales methods. All done within a 2-year framework, much thanks to a fantastic team building. Awarded “Wallpaper Design Award”, “Red Dot Awards” and “European Design Award” amongst others. • Initiated the establishment of 7 new local marketing offices and showrooms in UK, Thailand, China, Malaysia, Dubai, covering legal structure, staff recruiting and reporting structures. • Reorganized the management team adding more competences and overall growth focus. • One of the key members selling Aritco Group to Latour Industries at a premium price (more than 10x EBITDA).

As Sales & Marketing Director I was responsible for all sales and marketing towards Aritco’s distributors in 40 countries. The role also included After Sales, Order, Shipments and Technical Support with an altogether responsibility of 9 direct reports and 20 indirect reports.Main achievements:• Increased sales organically with +37% (from 200 MSEK to 274 MSEK)• Increased the number of partners from 90 to 140• Recruited new personnel and reorganized the department with more defined and comprehensive job descriptions and responsibilities.• Established 2 local offices including showrooms, legal- and reporting structures.• Reduced response time for the order and after sales department from more than 2 weeks to below 12 hours.• Redefined the product range (removing less profitable products and options) and simplified price list.• Significantly increased the time spent with our partners as well as introducing partner programs, start-up kits and improved agreements• Successfully developed and launched a new brand platform including internal and external graphic and product guidelines.

Responsible for implementing the “Toyota way” and manage the day to day work in the factory. Responsible for a working force of 30 blue and white collar. The work included defining and implementing routines and structure to increase efficiency and quality. The work also included salary reviews and negotiations with the Union and the employees. Part of the Management Team.Main achievements:• Successfully implemented single unit work flow, “levelled out” production and “The Toyota Way”.• Improved the delivery accuracy from 65% to 95%.• Reduced the number of lifts with missing parts from more than 30% to 15%.• Almost eliminated overtime.• Reduced waste in the production.• Reduced inventory discrepancies from 19% to 11%

Founder and MD of Voolife.com, an online music community exposing and promoting new artists. As MD I was responsible for budget, strategies, marketing & sales and personnel. Some highlights during 2006 to 2008:• Increasing the member base with 400%• Launching viral and ad campaigns that tripled the weekly traffic• Signing artist deals with Sony BMG and Universal• Nominated “The Best Swedish Website”, and “Best New Internet Idea” by IDG Internet World in 2005.• Acquired by Aspiro AB (Schibsted Media Group) - world leader of mobile entertainment in Northern Europe.

Developing a new strategic sales method (from products to solutions). Included several case studies at Swedish and American hospitals.

Part of a group of 10 working with Six Sigma projects adressing Ford’s top-10 customer complaints.

Trainee at Electrolux Zanussi in Pordenone, Italy. Working at several positions including Assembly, Quality Department, Shipping and Logistics, Design and R&D.