As a Digital Project Specialist at Amplity Health, I focused on enhancing our digital presence and improving campaign effectiveness through strategic project execution and innovative solutions. I specialized in developing and deploying customized email templates using the Active Campaign email platform, which significantly boosted campaign engagement. My self-taught coding skills allowed me to engineer solutions that streamlined team workflows and improved productivity. Additionally, I implemented new subscription modules on our websites, which drove subscriber growth and optimized site performance through strategic use of tools like Lighthouse, leading to substantial gains in SEO metrics. My efforts in modernizing and enhancing website functionality, particularly through creating and integrating new templates, resulted in improved site usability and increased user retention.

• Increased email campaign engagement by 25%, designing and deploying targeted email templates via email management systems such as Active Campaign, bronto, and Mapp, customizing content for segmented audiences using A/B testing and inbox rendering tools such as Email on Acid.• Boosted email campaign performance insights by leveraging G4 certification to analyze web and email metrics, creating detailed reports in Smartsheet that led to the identification of 3 campaign enhancements.• Enhanced team productivity by 30%, self-teaching coding languages to develop innovative email automation workflows and customize platform functionalities in Mapp.• Boosted subscriber acquisition by 20%, implementing optimized subscription modules on websites by leading design and implementation efforts as well as leveraging JavaScript for responsive design.• Improved SEO performance by 35%, conducting website audits using Lighthouse and implementing key optimizations for mobile speed, accessibility, and content structure.• Elevated site usability by 30%, creating and integrating custom page templates in Joomla that improved user navigation and reduced bounce rates.

As a Junior Web Producer at The Lynx Group, I played a crucial role in driving our digital marketing efforts through meticulous coordination and content management. I managed daily email marketing campaigns, optimizing content placement and design to enhance click-through rates. My ability to generate detailed reports on campaign performance, website audits, and distribution lists provided the team with actionable insights that significantly improved campaign efficiency. I was also responsible for administering and optimizing content across various digital platforms, leveraging my programming and design skills to boost audience engagement. My efforts in facilitating content transfer from print to digital platforms enhanced our reach and accessibility, while my collaboration with the Digital Marketing Director and stakeholders ensured the timely execution of all digital strategies.

• Optimized email click-through rates by 15%, applying strategic segmentation, coding HTML-based email templates, and refining design elements for mobile responsiveness.• Enhanced campaign efficiency by 20%, developing custom data dashboards and automating reporting workflows using Google Analytics and Excel to provide actionable insights on audience behavior.• Increased audience engagement by integrating dynamic content and personalized messaging across digital platforms, utilizing JavaScript and CSS to optimize email promotions and digital articles.• Decreased email load time by 30%, optimizing HTML and CSS within email templates and reducing file sizes to enhance performance across various email clients and devices.• Increased organic traffic by 18%, integrating keyword-optimized content into web pages and promotional emails.

As a Web Developer Intern at TechStarters, I gained hands-on experience in maintaining and optimizing website functionality, ensuring a seamless user experience across digital assets. My role involved regular site reviews and updates, where I prioritized accuracy and reliability, achieving near-perfect functionality. I effectively managed project timelines and communicated priorities, which led to a high on-time delivery rate for web development projects. My design work focused on creating intuitive site layouts and user interfaces using HTML and WordPress, which significantly improved user satisfaction. Additionally, I played a key role in identifying and resolving software issues before deployment, contributing to a substantial reduction in post-launch errors.