Analyzed organic, paid, and social marketing campaigns across multiple verticals (Healthcare, Cybersecurity, Finance, Tech), identifying key performance drivers and areas for optimization.Developed dynamic dashboards using Looker Studio, translating complex data into actionable insights.Developed a web scraper in Python to gather market intelligenceLed market segmentation projects using Clay, significantly improving targeting precision and market discovery.Conducted in-depth product usage analysis, directly contributing to feature enhancements and user engagement.

Executed all phases of SDLC for automation projects as part of a two person team. Owned a quality control project that changed daily procedures and improved accuracy of tabulation team. This transformative initiative earned me Mediant’s Above and Beyond Award for innovation. Used Alteryx, SQLServer, Python and Excel VBA to automate workflows and reporting for multiple Operations teams. Carried out ad hoc data analysis to support strategic decision-making at the executive level.

Performed market research and analysis. Back tested and implemented a market-neutral, event-driven momentum trading strategy. Designed a mean reversion strategy to diversify. Developed insights on changing market conditions to manage risk.

Helped in the startup phase of a non-profit coffee shop. Designing business systems, hiring staff, analyzing market trends, developing product offerings and sourcing. Tested and implemented different product strategies.

Delivered high standards of customer service in fast paced, commission-based environments. Innovated a pricing and warehouse management system with 700 products for a non-profit Christian organization. Wrote and managed to standard operating procedures. Achieved sales goals and rallied team members to hit quotas.