John Mccallum Email and Phone Number

Manage a nine-person team of analysts with a particular focus both on fandom in East Asia and global fandom for anime, video games, and the like coming out of East Asia (especially Japan and China). Most of my team's work is custom research with a near even split between quantitative and qualitative methodologies. I continue to oversee our industry-leading Animeasure syndicated family of consumer insights products focused on anime insights which has been running since 2020 and will collect its fifth wave of data later this year. Over Animeasure's lifetime, it has fielded in approximately two dozen different markets collecting a thousand responses per market each year. It also includes a proprietary segmentation solution to help make sense of the ever-growing anime fandom.

Architect of Animeasure Anime Consumer Insights Product Line (Global Annual Tracker & Segmentation): https://interpret.la/products/animeasure/

Project Anime Global 2020 SpeakerCo-Manage Seven Figure Client Account

First member of Team Interpret JapanLead AAA game industry studies for Japanese clients in the West, for Western clients in Japan and beyond in other Pacific area markets including segmentations, market forecasting, narrative testing, concept testing, brand equity evaluations, and more.

• Led global quantitative and qualitative market research at the world's Most Innovative Strategic Consultancy (GRIT)• Managed cross-functional teams during a period of growth• Articulated long-range strategic plans and key growth opportunities with actionable insight that drove strategy for clients in the video game (interactive entertainment) industry and beyond• Led fielding in-person for the Nigerian market as part of a global smartphone study• Account management, business development and sales experience

• Developed SprayCake – cake batter in a whipped cream-style can that can be baked in an oven or microwave – a disruptive technology for the long stagnant $640 million dry cake mix market.• Worked effectively autonomously with ambiguity in a fast-paced entrepreneurial environment.• Led a controlled buzz multi-media campaign across diverse media outlets including Fox & Friends, The Tonight Show Starring Jimmy Fallon, TIME, The Huffington Post, Gizmodo, and social media, reaching millions around the world – simply search “SprayCake” to learn more!• Managed impactful talent for the SprayCake team including CTO, intern, and external partners.• Harvard i3 Technology & Innovation Entrepreneurship Award ($10,000)

• Led publicity campaign for Harvard’s premier undergraduate entrepreneurship competition; organized and equipped industry leaders for judging; managed logistics of all rounds and final showcase event that awarded over $40,000 in prizes.• Managed the Harvard TECH Incubator (Harvard’s premier undergraduate startup incubator) and directed improvements and programming for student startups and guests.

• Researched the East Asian Boxed Retail Market for Boxed Wholesale CEO Chieh Huang