Continuing to oversee the brand visuals for Signet Jewelers (Kay Jewelers, Jared, Banter, Peoples Jewellers of Canada, and Zales)

Oversee the brand visuals for Signet Jewelers (Kay Jewelers, Jared, Banter, Peoples Jewellers of Canada, and Zales) via the creative agency, in an open contract capacity.

Developed and executed visual campaign and photo art direction for North American brands Kay Jewelers, Zales, and Peoples Jewellers of Canada. Managed a team of social AD’s, film editors and producers. With budget oversight of up to $1.2M.• Inspired and mentored diverse teams with digital first approach, overseeing multimedia marketing across e-commerce, campaigns, and digital / social channels.• Built and maintained key relationships, leveraging market understanding to maximize… Show more Developed and executed visual campaign and photo art direction for North American brands Kay Jewelers, Zales, and Peoples Jewellers of Canada. Managed a team of social AD’s, film editors and producers. With budget oversight of up to $1.2M.• Inspired and mentored diverse teams with digital first approach, overseeing multimedia marketing across e-commerce, campaigns, and digital / social channels.• Built and maintained key relationships, leveraging market understanding to maximize creative impact and drive synergy across marketing platforms.• Ensured all creative work met brand identity guidelines, reflected customer diversity, and incorporated an understanding of market competition.• Collaborated with finance to support and negotiate budgeting and talent rates.• Launched creative campaigns for Monique Lhuillier’s Bliss and Klinefield Bridal collaborations.• In FY22, total sales grew to $7.8B, a 50% increase from the prior year. Show less

Conceptualized and executed fashion photo shoots for various channels, including Neiman’s iconic magazine, The Book, direct mail catalogs, online / look books, and editorial emails.• Collaborated with photographers, copywriters, graphic designers, creative leaders and senior leadership to develop campaign concepts aligned to business objectives, consumer insights, and marketing strategy.• Directed casting, styling, hair and make-up for photo shoots.• Championed the… Show more Conceptualized and executed fashion photo shoots for various channels, including Neiman’s iconic magazine, The Book, direct mail catalogs, online / look books, and editorial emails.• Collaborated with photographers, copywriters, graphic designers, creative leaders and senior leadership to develop campaign concepts aligned to business objectives, consumer insights, and marketing strategy.• Directed casting, styling, hair and make-up for photo shoots.• Championed the brand’s identity, reinforcing Neiman’s as the leader in luxury retail, playing a key creative role for the launch of the Hudson Yards store in New York. Show less

Created brand strategies, pitched concepts, and provided art and styling direction for various luxury fashion brands, including, Estée Lauder, Chanel, Alberta Ferretti, Roland Mouret, Oribe, and Givenchy Eyewear.• Managed creative projects overseeing photography, graphic design, typography, and talent casting.• Contributed to re-branding and editorial concepts for Esquire and Town & Country magazines.

Concepted and executed design of biannual Spanish fashion and lifestyle magazine distributed in the U.S. and abroad, featuring high-end advertisers such as Prada, Chanel, and Dior.

Collaborated with diverse clients, delivering consistent, high-quality, and on-brand imagery for print campaigns, on-figure and product photography, and film / video. Art directing, model casting, and photo / video producing. • Managed client, artist, vendor, and talent negotiations for stills, video, and runway fashion shows.

Developed and self-funded an interactive, digital fashion magazine focused on luxury accessories, featuring curated content by established industry professionals.• Led a creative team and production partners to execute photo shoots and design website UI and mobile assets using cognitive science principles.• Collaborated with Chanel, Victoria’s Secret, and The Richard Avedon Foundation.• Secured coverage from reputable media outlets, including NY Times, models.com… Show more Developed and self-funded an interactive, digital fashion magazine focused on luxury accessories, featuring curated content by established industry professionals.• Led a creative team and production partners to execute photo shoots and design website UI and mobile assets using cognitive science principles.• Collaborated with Chanel, Victoria’s Secret, and The Richard Avedon Foundation.• Secured coverage from reputable media outlets, including NY Times, models.com, style.com, and NY Post, and conducted an interview with actor Jonah Hill. Show less

Produced for renowned photography talent, including David LaChapelle, Sarah Moon, Luke Smalley, Guzman, Alex Cayley, Amanda de Cadenet, Randall Mesdon, and film director, Brett Ratner.• Managed internal teams, contractors, and freelancers, ensuring seamless project execution.• Provided creative direction for select fashion editorials.• Clients included Italian Vogue, Vanity Fair, Rolling Stone, GQ, American & British Vogue, NY Times, V Magazine, L’Oreal, Jimmy Choo, Baby… Show more Produced for renowned photography talent, including David LaChapelle, Sarah Moon, Luke Smalley, Guzman, Alex Cayley, Amanda de Cadenet, Randall Mesdon, and film director, Brett Ratner.• Managed internal teams, contractors, and freelancers, ensuring seamless project execution.• Provided creative direction for select fashion editorials.• Clients included Italian Vogue, Vanity Fair, Rolling Stone, GQ, American & British Vogue, NY Times, V Magazine, L’Oreal, Jimmy Choo, Baby Phat, Bergdorf Goodman, Estée Lauder, Apple, and Nike. Show less

Concepted ideas for brands, including Italian Vogue, Versace, Valentino, Estée Lauder, YSL Opium, Versus, Dolce & Gabbana, D & G Fragrance, Cerruti Jeans, Emanuel Ungaro, Missoni, Givenchy, iBlues, Caesare Paciotti, Lanvin, Loewe, and Harper’s Bazaar.• Designed layouts, look books, and catalogs under the guidance of the Creative Director.• Conducted swipe research and maintained reference library.• Cast for photo shoots.

• Managed the production, casting, and coordination of editorial and advertising shoots for esteemed photographers such as Craig McDean, Paolo Roversi, Wayne Maser, William Eggleston, and Fabrizio Ferri.• Worked closely with Creative Director Glenn O’Brien and illustrator Mats Gustafson.• Handled budgets and invoicing for projects.• Collaborated with prominent clients, including Yohji Yamamoto, Lanvin, H&M, TSE, Versace Versus, Givenchy, Mariah Carey, The Limited… Show more • Managed the production, casting, and coordination of editorial and advertising shoots for esteemed photographers such as Craig McDean, Paolo Roversi, Wayne Maser, William Eggleston, and Fabrizio Ferri.• Worked closely with Creative Director Glenn O’Brien and illustrator Mats Gustafson.• Handled budgets and invoicing for projects.• Collaborated with prominent clients, including Yohji Yamamoto, Lanvin, H&M, TSE, Versace Versus, Givenchy, Mariah Carey, The Limited, Cerruti, Alberta Ferretti, Pantene, Harper’s Bazaar, W, Italian Vogue, and Vanity Fair. Show less

Executed the production and casting of model and celebrity photo shoots under Editor-In-Chief, Liz Tilberis.• Assistant to fashion stylists Brana Wolf and Melanie Ward for stories with Craig McDean and Paolo Roversi.• Prepared budgets and expense reports