John Pullen Email & Phone Number

Paris, Fr

Leading enablement for a global technology company powering the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, driving transformation through strategic planning, improved training, client engagement, and satisfaction initiatives. Responsible for enablement across four key company sectors: sales, clients, delivery/operations, and business service (finance, legal, HR, IT, etc.). Reporting to SVP of GTM (Go-to-Market).• Guiding a 7-figure operating budget and the training and performance of 70 people• Drove alignment and integration of 5 siloed organizations to accelerate performance, savings and resource shares• Influenced 83% of the company's revenue and the company’s first $1B net revenue (2023), restoring the company to double-digit net revenue growth • Spearheaded global strategic enablement initiatives across 2K sales, delivery, and business services customers, selling to marketers, advertisers, agencies, and supply-side platforms• Revamped operations and culture, leading a 63% increase in employee engagement over a single year• Developed and launched the company’s first Global Sales Coaching Program and Sales Competency program, and implemented a leadership development program to provide a succession pipeline• Responsible for building the frameworks for transversal program management, advancing skills of half the team with new training and certifications• Played a pivotal role in supporting increased customer satisfaction scores to the highest ratings in years• Worked closely with McKinsey consultants on strategy and operational execution• Temporarily led product marketing and solutions engineering (2023)• Initially managed GTM Solutions for Performance Marketing, before reorganization (Feb 2023)

Paris, Fr

Reporting to the company’s SVP of GTM, led the GTM strategy organization across the performance marketing, retail media, and supply businesses. Collaborated across numerous functions to launch new platforms and product offerings, spearheaded comprehensive GTM strategies, aligning product, marketing, and sales efforts to realize market penetration and revenue growth. • Responsible for an operations budget of up to $5M, the performance of 25 people, supporting the company’s multibillion-dollar annual revenue • Developed and deployed the GTM strategy and plan for the company’s new Commerce Media Platform (CMP), Performance Marketing Platform and others, designing robust sales enablement tools and training that delivered strong customer retention• Collaborated with the company’s Finance division to build a product and financial taxonomy to classify revenue and costs to align with the GTM plan• Collaborated across multiple functions to drive sales, product development and improvement, pricing, marketing, and more•nCollaborated with the Corporate Development department to execute the 3-year planning process, build annual budgets, and vet M&A opportunities

San Francisco, Ca, Us

Reporting to the company’s Chief Revenue Officer, responsible for leading Solutions Engineering and Client Success for a new Incrementality Measurement platform, which measured the incremental value advertising creates but had not been properly positioned and promoted. Built out the new role and team, landing millions in revenue and multi-year contracts. Influenced product strategy, and key updates to test design UX and UI results to increase customer insight value. • Managed a budget of up to $700K+, and oversaw the development of a 4-member team, delivering millions to the revenue pipeline• Drove GTM development, including audience and prospect identification, developed sales training and customer enablement programs, and sold Impact Navigator from prospect introduction through close and renewal • Delivered new revenue and increased average deal size by +10x by shifting GTM to the subscription-based pricing structure• Increased opportunity pipeline by 4x YoY through team engagement and sales training, driving the GTM narrative

Emeryville, California, Us

Led transformation of culture, overseeing the reorganization of global performance marketing, solutions consulting, optimization and analytics, account management, and creative teams to develop customer experience-focused strategies, standardizing frameworks, and operating processes. Collaborated closely with finance, HR, product development, data science and legal on numerous initiatives.• Managed an 8-figure operational budget, leading a global team of seven direct reports and 94 total reports across four continents, including the US, EU, and APAC, responsible for up to $115M in business, driving a double-digit percentage net revenue increase YoY• Guided development of 50+ new, industry-specific solutions across auto, consumer goods, entertainment, finance, retail, restaurant, and travel verticals

Emeryville, California, Us

Directed a team of solutions engineers and architects in identifying, understanding, and building solutions for the company’s largest customers to address business challenges. Implemented numerous operational systems to improve customer experience, delivery, and engagement. Led numerous projects aimed at slowing losses and a return to revenue growth for the company.• Managed a 7-figure annual budget, the performance of 40 global team members across US and India, delivering tens of millions of dollars in revenue• Developed a management training and development program, mentored numerous individuals, and guided several to grow from individual contributors from entry-level to senior managers, directors, and VPs• Partnered with CEO, Head of Engineering and R&D to design, test and build best practices and processes to implement real-time bidding algorithms at scale to improve performance outcomes and business confidence • Represented the business on 100+ customer meetings annually

Emeryville, California, Us

Led revenue growth of major accounts from initial stages to a 7-figure book of revenue annually, working with clients that included Mazda, GM, Best Western and Walmart. • Managed a 6-figure operational budget and oversaw the performance of three US-based contributors• Grew the portfolio of business 50% via training and new strategies to build share in challenging markets

Emeryville, California, Us

Provided regional leadership across two regions (Northwest and Southwest), co-leading with the sales director and transforming into the country's highest-performing and largest revenue-producing during tenure.• Responsible for a $25M book of business (Southwest region)• Expert technical advisor and product advocate for campaign optimization, quantitative strategies, and market evaluations

Dulles, Va, Us

Business development team member overseeing procurement analysis for contracts.• Participated in developing five winning proposals for NASA, DOE, and DOD with a value of $1B

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Jazz Trombone