John Macartney Email & Phone Number

Great Lakes Region, New England Territory

SATECH is the manufacturer of the SmartCells cushioning technology. Applications include a full product offering for the anti fatigue market as well as a fall protection flooring system for commercial and residential applications.

Managed a multi-state territory with an annual budget of 1.7 million, accomplished by generating new revenue with new customers, while growing product penetration and revenue with existing customer base. Broad product offering serving the Orthopedic, Wound Care, Podiatric and Vascular surgery markets. Products address diabetic, musculoskeletal and wound care prevention needs. Technical options also included scanners and software for the transmission and storage of patient information.Call Points: Orthotics & Prosthetics practitioners, Podiatrists, Orthopedic, Vascular surgeons, and entire support staff network. Facilities include, VA Hospitals and CBOC locations, private hospitals and physician offices.Additional contacts were purchasing / materials management, IT Department and contracting officers. Collaborated with distribution partners on new accounts, samples and market trends.

Territory covered Ohio and Northern Kentucky. Responsible for the sales and clinical support of capital equipment, Pulsed Radio Frequency Energy (PRFE), for the treatment of wound and post surgical pain & edema. Additional distribution products included Negative Pressure Wound Therapy (NPWT), for the treatment of Diabetic wounds to Post-operative surgical sites.Call points, VA Health Care Facilities, Department of Defense, Department of Indian Affairs; staff included general surgeons, orthopedic and podiatric surgeons, and wound care clinics. Post operative recovery, and skilled nursing floors. IT and Biomedical Engineering.In service post surgical / recovery clinical staff on correct use of products in the hospital setting.Monitored and consulted with material management, SPD / central supply, and all other purchasing partners for continuous payment flow.

Territory covered: Ohio, Michigan, Kentucky, Tennessee, and Western Pennsylvania. Responsibilities included meeting and exceeding sales goals, sales forecasting and territory budget management, drafting and negotiating quotes and contracts. Attended national and regional trade shows, equipment set up / training participation. Continue to gain market share in capital medical equipment categories. (Previous Medtronic product offering). In addition, provided product launch sales and technical / software support to clinical personnel for capital equipment in GI / Endoscopy & Pelvic Floor labs for lead and catheter-based upper and lower GI diagnostic studies (muscle and nerve functional assessments and pH testing, Impedance), including use of diagnostic neurostimulation device, with particular emphasis on pelvic floor neurodiagnostics therapy decisions.Average sales level; 158% of forecasted quota (up to and including November 2009).Call points included gastroenterologists, colorectal surgeons, general surgeons, and support staff in hospitals, surgery centers, and physician’s offices. Additional contacts included hospital Vice Presidents and CFO’s, department management; materials management, biomedical engineering and IT support departments.

Responsible for establishing national product line awareness in Government medical health care facilities officers, regional, distribution centers and Veterans Integrated) purchasing authorities to market comprehensive line of specialty orthopedic and rehabilitation devices and equipment. Presented product line to orthopedic surgeons in VA and military hospitals, anesthesiologists, pain management physicians, neurologists, and physical and occupational therapy departments. Prepared company’s proposal for government contract submission and approval.Developed marketing plan for specialty government distributor, focusing on VA & DOD medical facility supply chains.Determined regional purchasing practices with armed forces supply chains.Created infrastructure to launch medical sales division for government agencies and specific product lines.

In conjunction with direct sales force and national and regional distribution partners, marketed full line of capital equipment in post-surgical, vascular, critical care, obstetric monitors and assessment devices. Forecasted sales, supervised sales representatives, oversaw group purchasing organizations, and private label agreements.Achieved highest 1st quarter sales for number of units sold/highest revenue in U.S division in 7-year history.Developed numerous strategies with distribution partners, increasing overall sales by 5% for fiscal 2004.Annualized five-year sales data and trends, forecasting sales cycle for specific product in specific territories.

Marketed broad line of orthopedic products including capital equipment, wound care, diabetic and medsurg supplies, bone growth stimulators and casting / splinting materials to regional hospitals, Government accounts, (VA & DOD) orthopedic surgeons, wound care clinics, physical rehabilitation departments, acute care facilities and DME suppliers. Developed marketing strategies, supervised four sales representatives, monitored sales against forecast, and oversaw monthly travel/training dates/quota.Promoted to field sales manager in 2001 while maintaining full territory.Achieved highest percentage increased revenue in fiscal 2001.Best product penetration in fiscal 2000.Chosen by co-workers for Top 20 Award for sales growth, profitability and company values.New product launches team manager.Participated in pilot team on strategic alliance (distributor) agreements.Served as team member in multiple strategic alliance pilot programs for new product introductions.Controlled margins to achieve positive revenue growth while in expansion territory.