Vice President For Institutional Advancement
CurrentIn my current role, I have returned to higher education to amplify Emerson’s alumni engagement, fundraising, and advancement services.- Led philanthropic revenue growth to a 24% increase by 2021, establishing the college’s two record-best revenue years despite pandemic-related obstacles and presidential/trustee leadership transitions. - Reorganized and relaunched the alumni and parent engagement and fundraising strategy, a data-driven, integrated model that speaks to the varied interests of external constituents.- Shifted alumni programming towards career mentoring and affinity-focused events; affinity-centric virtual Alumni Weekend quadrupled pre-pandemic in-person attendance.- Engagement team adapted the PeopleGrove professional networking platform for exclusive Emerson use; 5K users enrolled on Emerge platform within first two fiscal years.- Relaunched the parents-focused major gifts program with remote staff members dividing portfolios on geographic lines; will move leadership giving officers under two remote parent MGOs in 2023 to facilitate parents’ leadership giving and embed relevant programming.- Implemented plans to elevate a talented young Emersonian to lead all direct marketing, incentivized giving, and affinity-focused campaigns in 2023. - Influenced the rebranding of Expression, the alumni magazine, resulting in a new, dynamic visual identity in 2022.