Real Food Distribution business. Specialising in food distribution to Health Food Stores and Independent Grocers throughout NSW. Chilled & frozen distribution network.About The Fair Traders:The Fair Traders was formed by me. I'm highly experienced in the FMCG game (Fast Moving Consumer Goods), with skills in Marketing, Sales, Distribution, Manufacturing, and Brand Ownership. I have a passion for awesome brands, big picture thinking, and building businesses through exceptional customer and supplier relationships – doing the right thing. I love coaching and mentoring, helping young and upcoming entrepreneurs realise their dreams. Organic, chemical free, raw, fair trade, real and great tasting whole foods, with awesome packaging is where I'm at. I'm on a mission to build an ethical and service driven brand business in NSW...and loving it!Working a brand owner, advisors and mentors, I became increasingly frustrated with the lack of great distributors who really look after their retail customers and brand owners. With increasing enquiries coming from my network of brand owners looking for the best distributor and partner in New South Wales, and the frustration of not being to recommend one, I put my thinking cap on and came up with a plan to launch the best distribution network focusing on premium wholefood bands to the independent retail channel in New South Wales…

Pana Chocolate is an Australian success story, launching in 2012 it is the leader and innovator in the Raw Chocolate category in Australia, and the raw food movement as a whole.

Bevex ownes several brands within the beverage marketplace. These products are sold into high end cafe's and gourmet grocers through a network of independent distributors.Grew total brand portfolio 170% in two yearsDeveloped base of 8 distributors and appointed 6 new distributorsDeveloped and implemented launch strategy for The Juice Guys brandIncreased Natures Organic brand stockists from 200 to over 1200 over 12 months

A bit of time out to look after my gorgeous 3rd child, Jessica, and work part time. Managed the retail store. Took store to no.2 ranking in the group and grew sales in excess of 17% per annum.

Drive Sales and Marketing strategy during expansion phase. Worked with a really entrepreneurial business owner. Merged two seperate companies, brand identity re-launch, consolidation and focus of product range. Sales grew 231% from year end 2007 to 2009. Secured national distribution rights for key agency brand (Topcon - Japan) formerly restricted to top half of New Zealand only. Set business up with strategy and tactical marketing plan to ensure long term growth.

Driveline is a privately owned vehicle finance and lease provider to businesses throughout New Zealand. Specialist in providing tailored finance and lease solutions to Small & Medium sized businesss in New Zealand, filling a gap in the market. I joined as a shareholder at start up phase.High growth - company doubled turnover each financial year 2004 to 2007Created research based brand essence document which formed the bases of sales and marketing strategy.Developed advertising, aquisition, loyalty, e-marketing, referral and experiential campaignes.Developed bespoke CRM / Finance contract management system.Grew active database of clients to over 2,800 within 4 years.

Griffins is New Zealand's leading Snack Food Manufacturer - Biscuits, Crackers, Chips, NutsConducted a research based strategic review and resulting re-launch of the entire Griffins Cracker range. New packaging template used to re-launch the entire Griffins biscuit range.Developed and executed print, tv, radio, PR, sampling, experiential campaigns.Won "best strategic campaign" in 2001 NZ Advertising Media Awards for "Vox Box" campaign

Allied Liquor was a liquor wine distributor owned by NZ's No.2 brewer DB Breweries. Business unit closed due to international merger and loss of key agency spirit brands.Strategic review of De Bortoli wine brands. Identified 5 key brands from a range of 15 in the market. Rationalised range in order to maximise sales and marketing efforts.Re-Launched "House of Debortoli" brand with new packaging and pricing strategy in order to maximise volume sales and GP in key supermarket channel