John Mascoe Email & Phone Number

Proven veteran in Agricultural Management and Information System Innovation with more than 20 years of results in sales, marketing, product development and production management solutions. VOC (voice of the customer) focused product development for start-ups and established companies. Effective at communicating the economic value and strategic analysis for technology adoption and integration of production systems for technology based sustainability and best management practices. ******************************************************************************************************************Key Achievements:• Recruited and developed first distribution channels increasing sales from $0 to $250k in less than 6 months.• Improved sales from under $75K to $500K in 10 months.• Increased revenues from $350k to over $6 million in 4 years, enabling start up company to successfully launch an IPO on the Frankfort Stock Exchange.• Development of dealer marketing, training and support programs, providing agronomic support internally as well as to growing dealer network.• Creation of "packaged" programs communicating and improving the value proposition of remote near real time monitoring.• Development of CropVision, a proprietary imagery product, that provides an historical analysis of soil properties, plant health and production variability for agricultural and environmental applications.• Designed and deployed pilot project for $2.7 million dollar high speed wireless broadband access network to improve adoption of agricultural technologies in unconnected, rural areas.

Listed skills include Sales, Agriculture, Business Strategy, Strategic Planning, and 37 others.

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  Purdue University

  Animal Sciences