* Product MarketingCreate marketing campaign around new products, product lines to generate sales and create mass awarenessConduct faculty development workshops to promote new titles, authorsConduct student connect workshops to promote new titles and generate salesBuilding a Student Review Panel for feedback, new ideas and direct marketing* Product DevelopmentProviding market intelligence/information for new product development to editorial teamTo get books reviewed from faculties to create a base for new booksSales function:Providing product support to sales team like new product information with marketing inputs and circulate among salesTo bring-in innovative creative ideas for the over-all development of the segment. Mainly emphasising on brand awareness/review generation in engineering journals To work with promotion department and bring out creative and sales driving promotional tools before the new book reaches the marketTo maintain good and cordial relationship with faculty of key institutes in order to keep a tab on the changes in the curriculum and also learn about the latest market trendsTo reprint US/UK titles for new revenue generationInventory ManagementTo analyze stock position of all titles on regular basis and manage inventoryIncrease GM of my list