I am responsible for the creation and development of strategic designs and also for training and mentoring our structural design team, we are regularly winning awards for innovative and exciting design work.Structural design is my passion, I am fortunate to have won many awards over the twenty years or so that I have worked in this field, I create displays with innovative internal mechanisms and challenging external shapes, I have developed various pop up FSDU's requiring minimal steps to full assembly, I then resolve the folding of these complex displays to fit into compact outers.I engineer fully assembled load bearing displays and the same in flat packed form, value engineering designs in order to meet given budgets is also my remit.I had worked for fifteen years In the field of protective packaging design prior to joining InContrast, experience gained of materials and design techniques in this discipline underpin my current POS design work.