External Communications
CurrentIn my current role, I lead external communications efforts within a regulated business environment, managing multichannel awareness and reputation campaigns with an annual budget of approximately £1.5M. My work involves developing and executing comprehensive communication strategies that enhance brand visibility and customer engagement. I oversee a wide range of channels, including direct mail, digital and static out-of-home (OOH) advertising, pay-per-click (PPC) campaigns, video on demand (VOD), radio, and social media. I also manage relationships with external agencies, ensuring high-quality outputs and effective collaboration. A key part of my role involves coordinating with internal stakeholders and leadership teams to align communication efforts with broader business objectives. Additionally, I provide training and support to ensure we deliver impactful campaigns that drive positive outcomes for the organisation.