John Mcmullen, Pcm Email & Phone Number

Charlottesville, Virginia, Us

As marketing director for Hardiman-Williams, I drive the marketing efforts for national and international non-profit trade associations and events by:- managing a growing internal and external team of writers, designers, videographers, and data specialists;- generating new revenue through the creation and growth of B2B and B2C communications channels;- strengthening the brands of our clients through cohesive design and multimedia content;- improving digital traffic and conversions through iterative A/B testing and SEO optimization; and- creating data-driven global marketing campaigns for industry-leading events, reports, and resources.

From web development to social media advertising, I managed nearly every aspect of Savvy Rest's marketing. Through a progressive series of marketing roles, I improved them by:- growing our social media presence and online engagement through new multimedia content development;- redesigning and aligning our website and all other branded collateral;- hiring and directing a team of vendors (motion graphic artists, videographers, photographers, web developers, PPC freelancers, etc.);- broadening and formalizing our online affiliate network; and - expanding the role of consumer data in our marketing efforts, including email list segmentation, interest-based Facebook ad campaigns, and geo-targeted website features.In addition to my marketing contributions, I volunteered to serve on our employee-owner leadership team for two years (2015 - 2017) and am proud of my contributions as part of that group.

The WorkCare Group was a boutique employee-health consulting agency where I:- managed our website and subscription-only online products; - designed, wrote, edited, and/or proofed a variety of employee health and wellness-related print and online resources, including books, journals, newsletters, and articles; and- worked directly with clients to complete custom projects.

At Tremblay & Smith, a civil litigation law firm, I:- monitored and met critical case-related deadlines;- collected and organized detailed medical and legal records; - created exhibits, both physically and digitally; and- completed a variety of other time-sensitive duties for our clients.