Principal Ceo
Current
Skycrestmartek
SkycrestMarTek specializes in "Growth-Acceleration" strategic planning, ideally for Small/Midsize businesses. To help accelerate & sustain growth for Skycrest clients, we deploy our Copyright-Protected, "Desired-Future-State" system. Over my 25 year career, of leading "Growth-Acceleration/Turnaround" corporate missions, I have found that a key impediment to sustained, GROWTH-acceleration for many companies is this: "Lack of organizational alignment in support of the Selling/Marketing functions." In my earlier career, I referred to this as "Team-Selling". This simply meant getting a variety of Functional-Areas actively involved in the "customer-sales-process." Far too often I found, that these functional areas, which should be working in "Marketplace-Focused-Synergy", were in fact existing in a "friction-filled-growth-impeding" relationship. These frictional functional areas might include; Sales, Marketing, Communication, PR, Customer Service, IT, Manufacturing/Production, Finance, Logistics, HR, etc. To achieve & sustain "Growth-Acceleration" my colleagues & I strive to ensure that ALL client functional areas, enthusiastically embrace the STRATEGIC IMPERATIVE of Sales---from the CEO, down to the individual employee level, regardless of Functional Area, with integration directly into Annual Performance Plans/Reviews. We feel this to be the ultimate differentiator between "Marketplace-Focused" companies, and "Operations-Focused" companies. The former "looks outward." The later "looks inward." In my current dual role, as CEO of Didgebridge, we often integrate Skycrest's "Desired-Future-State" strategic methodologies into our MarComTek, growth-accelerating, service offerings with Didgebridge clients.
