John Mcshea Email & Phone Number

New York City Metropolitan Area

During this tenure, I represented the full Nielsen product suite within a matrix sales organization to propel revenue growth for a list of client-side CPG brands. I was responsible for managing/upselling a list of existing clients, while prospecting and securing new clients in the CPG category. I collaborated with account managers and product teams to deliver successful projects in outcomes, data, and measurement to current clients.My key achievements in this role have been:• Boosted revenue by 38% YOY within assigned accounts. • Proactively engaged with 100+ prospects; secured five new opportunities with $1M potential revenue.• Delivered successful Media Mix Model projects to senior-level client-side marketing teams for exceeding customer expectations.• Implemented multiple projects in Brand Lift, Attribution, Digital Ad Ratings, and Ad Intelligence.

New York, Ny

Implemented customer-focused sales strategies, elevating focus from products and processes to shared values with the customer. Specialized in consultative and account-based sales methods. Developed go-to-market plans and marketing support. Engagements include: CACTEX MEDIA, Head of Business Development (2018-2020). Contract to Full-Time.Hired to build sales & marketing discipline from the ground up for this boutique video production agency. Responsible for sales, go-to-market strategy, website, social channels, and Email marketing. Increased revenue by expanding client base, pursuing new lines of business within existing clients, and focusing on higher margin business. LIVINGGREENWICH.COM, Chief Revenue Officer (2015-2017). Contract to Full-Time.Conceived and launched local-market website and e-commerce platform. Site became #1 digital platform in our market, surpassing local outlets from media giants such as Hearst and AOL/Patch. Site achieved profitability within 12 months of launch. Platform included sponsorship sales, paid content, e-mail, e-commerce, mobile app.VISIBLE MEASURES/ACUITY ADS, VP Strategic Accounts (2014). CPV video sales, native video, ad network, product development.SUPERSONIC ADS/IRON SOURCE (2013).Mobile video, ad network, in-game video.

As ScanScout folded into Tremor, successfully ported ScanScout proprietary clients to the Tremor video ad network. Landed major net new brands like Unilever, Church & Dwight, Post, Reckitt Benckiser for the first-time on the Tremor platform. Educated Tremor staff and clients on DSP attributes and CPV video model.Prior to acquisition by Tremor Video, sold bellwether CPG accounts onto ScanScout video ad network providing proof-of-concept and driving major revenue for the company. Highest producing seller for 2 consecutive years. Promoted to manage Eastern Region sales team prior to acquisition.

Hired to evangelize and educate the advertising community on company’s unique CPV out-stream video product. Achievements include: the first $1M+ deal for the company; first corporate contract; first multi-year commitment.

Manage Eastern Sales team of 5 sellers for magazine, website and events. Promoted to National Advertising Director, BusinessWeek SmallBiz magazine and website, March 2007.