John Meisner Email & Phone Number

Vancouver, British Columbia, Canada

Advising the development of marketing, growth, and partnerships with GainForest — an Artificial Intelligence., Web3-based conservation platform aimed at restoring nature through transparency and machine learning.Conducting web and marketing audits for the organization’s founders to increase overall digitalmarketing performance.

- Directing marketing strategies, brand development, and fundraising campaigns across the entire suiteof projects in over 25 countries.- Led the development and deployment of brand guidelines which included tone, visual guidelines, anddesign elements for all internal and external communications.- Managing and executing content creation to support and promote conservation projects in 25+countries.- Supporting both the Executive and Founding Directors in designing annual reports for major fundersphilanthropic foundations, and tenured donors.- Attracted opportunities for mainstream media features and collaborations with outlets such asNational Geographic, Conservation International, and Sea Shepherd.

- Overseeing the entire portfolio of marine protection and species protection campaigns.- Scaling contactable supporters by 190,000 in nine months with a 40% organic acquisition rate.- Actively managing paid social media campaigns ($160,000 USD+) — including content development,budgets and placements. Achieving CPAs as low as $0.22.- Leading creative briefs and development of all campaign marketing collateral with both internal teamsand external agencies.- Managing website and platform content along with email onboarding funnels and user flows.- Collaborating within cross-functional teams to lead the creation of social media content, messaging,paid ads, influencer strategies, and email marketing.- Collaborating with executive leadership to set goals while being responsible for measuringperformance, KPIs, creating reports, and garnering insights for campaign optimization.- Representing the organization in various coalitions and leading relationships with external partnerssuch as NGOs, scientists, and policy makers.

- Managing all content and brand marketing for POW Canada.- Project managing the development of national and local campaigns and activations leading to several“viral moments” online.- Ideating campaigns, developing timelines for cross-functional teams and managing launch tactics.- Managing and executing all content creation for social media and web by working with both internaldesigners and external productions teams and agencies.- Managing email marketing channels, drafting newsletters while optimizing CTRs and segmentation.- Optimizing website and digital ecosystems through on-page, off-page, and meta SEO tactics.- Building and managing ~$10,000 of monthly Google Ads spend.- Collaborating with community engagement coordinator, executive director, and strategic partnershipsdirector in developing and executing all marketing strategies.- Facilitating branded partnerships and fundraising campaigns with outdoor brands such as Patagonia, The North Face, Arc’teryxand The North Face.

Vancouver, Canada Area

Whistler, British Columbia, Canada

Content marketing professional and photographer with a portfolio of work and clients that spans four continents. Content generation for brands and institutions which include: Subaru Canada, Tourism Fiji, Jack Wolfskin, WILD Foundation, Biolite, Gogglesoc, Tourism Laos.

Brazil

Digital Marketing

Bachelor Of Science (B.Sc.), Biomedical Toxicology

Activities and Societies: Toxicology Student Association