Advising the development of marketing, growth, and partnerships with GainForest — an Artificial Intelligence., Web3-based conservation platform aimed at restoring nature through transparency and machine learning.Conducting web and marketing audits for the organization’s founders to increase overall digitalmarketing performance.

- Directing marketing strategies, brand development, and fundraising campaigns across the entire suiteof projects in over 25 countries.- Led the development and deployment of brand guidelines which included tone, visual guidelines, anddesign elements for all internal and external communications.- Managing and executing content creation to support and promote conservation projects in 25+countries.- Supporting both the Executive and Founding Directors in designing annual reports for major fundersphilanthropic foundations, and tenured donors.- Attracted opportunities for mainstream media features and collaborations with outlets such asNational Geographic, Conservation International, and Sea Shepherd.

- Overseeing the entire portfolio of marine protection and species protection campaigns.- Scaling contactable supporters by 190,000 in nine months with a 40% organic acquisition rate.- Actively managing paid social media campaigns ($160,000 USD+) — including content development,budgets and placements. Achieving CPAs as low as $0.22.- Leading creative briefs and development of all campaign marketing collateral with both internal teamsand external agencies.- Managing website and platform content along with email onboarding funnels and user flows.- Collaborating within cross-functional teams to lead the creation of social media content, messaging,paid ads, influencer strategies, and email marketing.- Collaborating with executive leadership to set goals while being responsible for measuringperformance, KPIs, creating reports, and garnering insights for campaign optimization.- Representing the organization in various coalitions and leading relationships with external partnerssuch as NGOs, scientists, and policy makers.

- Managing all content and brand marketing for POW Canada.- Project managing the development of national and local campaigns and activations leading to several“viral moments” online.- Ideating campaigns, developing timelines for cross-functional teams and managing launch tactics.- Managing and executing all content creation for social media and web by working with both internaldesigners and external productions teams and agencies.- Managing email marketing channels, drafting newsletters while optimizing CTRs and segmentation.- Optimizing website and digital ecosystems through on-page, off-page, and meta SEO tactics.- Building and managing ~$10,000 of monthly Google Ads spend.- Collaborating with community engagement coordinator, executive director, and strategic partnershipsdirector in developing and executing all marketing strategies.- Facilitating branded partnerships and fundraising campaigns with outdoor brands such as Patagonia, The North Face, Arc’teryxand The North Face.

Content marketing professional and photographer with a portfolio of work and clients that spans four continents. Content generation for brands and institutions which include: Subaru Canada, Tourism Fiji, Jack Wolfskin, WILD Foundation, Biolite, Gogglesoc, Tourism Laos.