John Michael Roch, Cae Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Designed a campaign including messaging, talking points, and collateral material to build support for consolidating two 50+-year-old associations. Both associations’ memberships voted to approve the merger by.
• Provided counsel to board executive committee and senior staff regarding strategic initiatives, communications, and member/employee engagement.
• Created and implemented a communications strategy with clear, complementing objectives to engage and grow external and internal audiences.
• Oversaw developing and deploying a SharePoint solution focused on internal communications and collaboration to boost employee and member engagement.
• Designed and updated the association website focusing on SEO, analytics, and user interface.
• Supervised planning and marketing for educational conferences ranging from 100 to 600 attendees.

Greater Atlanta Area

• Provided executive and communications support for a successful effort to redesign the association’s governance structure and adopt new bylaws.
• Coordinated a successful effort to rename and rebrand a 50-year-old association.
• Created exhibits and videos that utilized research, writing, editing, and story-telling skills.

Greater Atlanta Area

• Migrated website into iMIS RiSE content management system, integrating it with the association database, billing software, and event registration software.
• Designed a new member interface to renew dues, register for events, and submit quarterly reports.

Greater Atlanta Area

• Developed and maintained mobile app on multiple platforms.
• Launched association presence on social media, including Facebook, Twitter, YouTube, and LinkedIn.
• Consistently grew Facebook membership page by about 20% annually.
• Produced and developed promotional and educational online videos.
• Managing editor of the monthly newsletter.

Greater Atlanta Area

• Public relations lead for national educational conferences, including the Spiritual Care Collaborative Summit ’09 (a joint endeavor of six spiritual care organizations).
• Participated in site selection, programming, and production of programs; developed registration and marketing materials.
• Managed association network and IT consultants.
• Maintained member database and consultants.
• Purchased hardware and software. Responsible for tracking IT budget.
• Oversaw transition from quarterly printed newsletter to monthly electronic newsletters, resulting in 75% reduction in publication cost.

Greater Atlanta Area

• Designed printed promotional materials, including brochures, manuals, and applications.
• Wrote current advertising policies and procedures, which doubled ad revenue.
• Supported executive director, president, and secretary of a national organization.
• Attended board meetings to record minutes and provide reports.
• Managed ongoing board projects, roster of board actions, and objectives.
• Maintained board calendar, policies and procedures, and reports.

King Of Prussia, PA

Developed format and layout, produced and created graphics and photos, and co-wrote articles for monthly employee newsletter Designed corporate brochures, masthead and mass mailings collateral Evaluated and recommended vendors such as printers, paper and promotional materials suppliers Recommended corporate graphics, logo design and letterhead Organized.

Master Of Arts - Ma, Strategic And Organizational Communications

Activities and Societies: Lambda Pi Eta - Iota Rho

Bachelor Of Arts, History, Cum Laude

History