John Michaelson Email and Phone Number

• Manage, engage, and empower multiple product teams (product managers, product directors, etc.,) responsible for creating new product solutions for K-12 Social Studies, Science, Music and World Languages.• Build and implement strategic plans, establish budgets, determine revenue goals, identify value-add partnerships, and develop and maintain portfolio roadmaps.• Identify process gaps and establish norms and best practices which foster efficiency and effectiveness.• Represent and promote portfolio within the organization. Collaborate with peer leaders in Math, ELA, and Intervention to identify organizational commonalities, and make cross-business decisions (digital solutions strategy, partnerships, initiatives, etc.). • Champion of product solutions. Create and communicate business pitches and demonstrations to leadership, employees, customers, and business partners to elevate awareness, influence decision-making, and drive for positive results.

• Led strategic planning of the secondary (K-12) Social Studies and World Language portfolios and products • Directed team of product managers in the development of product that were customer-driven, validated by research, and differentiate from competition. • Established portfolio initiatives and collaborations with industry partners• Partnered with academic experts, product marketing, and sales to define product vision and develop business cases.• Influenced and secured approval for new business cases from leadership.• Directed cross-functional teams through research, design, and execution of product vision. Established thoughtful adaptations to solve problems and remove obstacles.• Owned portfolio P&L (revenue, cost, expenses)

• Managed planning and development of national and regionally customized product solutions for the secondary (6-12) social studies market.• Responsible for proposal development, budgeting and forecasting.• Defined and facilitated product vision based on market insights. • Developed and communicated product strategies including roadmap, proposal, and retirement.• Partnered with marketing and sales to develop strong product positioning, training, and implementation strategies • Collaborated with digital solution team to define digital product requirements that align with customer expectations.

• Coordinated content development through authors, internal editors, and contributing writers.• Defined product and project scope • Prepared & presented proposals for the approval of future product• Created and maintained product development schedules and budgets.

• Supervisor of fourteen internal Art & Photo staff members responsible for the acquisition and creation of art & photo media• Approved and monitored project budgets• Developed, documented, and implemented standard operating procedures

• Coordinated art creation and photo research for assigned product portfolio• Monitored quality, budget, and schedule requirements • Developed and implemented image acquisition and file-building procedures.