Experiential Media Manager
CurrentIn this position I coordinate, resource, and manage a variety of video, web, and other digital projects. Along with the other Leads, I assist the Marketing Creative Services Director in assigning individuals to projects that complement their skill set based on the needs of the project. I also provide technical and artistic direction to the designers for projects in my sleeve. In the case of original or new types of digital marketing collateral, I’m given the opportunity to use my skills in design and development to wireframe, storyboard, and/or prototype new formats.I coordinate with Marketing Managers to accurately scope projects, acquire and refine project core requirements, and create comprehensive plans for deliverable development. I get to foster relationships between Marketing, Creative, and Development by bridging communication gaps between the different departments. Throughout the course of a project I will keep in close communication with the Marketing Associates and Managers in order to be sure that their strategy in creating collateral pieces is accurately implemented. Similarly, I maintain communication with Development to make sure that creative and functional requirements are being met. I also enjoy the responsibility of managing the team of designers who are assigned to the projects across our department. I foster a learning focused environment where everyone on the team is encouraged to share and collaborate in order to learn from each other’s skills. I also work with the other Creative Leads to determine appropriate strategies for professional development within the team as a whole and for specific individuals.