CRM & Data Management - Salesforce implementation, administration and customization including data validation, workflows, custom objects, custom fields, page layouts, reports and dashboards, creating roles, profiles, email templates, custom tabs. - Creating detailed process documentation and deployment process. - Identifying leads for prospecting; tracking leads generated with sources; report on lead generation and sales pipeline activity weekly. - Develop and maintain market… Show more CRM & Data Management - Salesforce implementation, administration and customization including data validation, workflows, custom objects, custom fields, page layouts, reports and dashboards, creating roles, profiles, email templates, custom tabs. - Creating detailed process documentation and deployment process. - Identifying leads for prospecting; tracking leads generated with sources; report on lead generation and sales pipeline activity weekly. - Develop and maintain market database of prospects and leads.- Review and evaluate market data for business intelligence that enables the building of effective market strategies.Marketing and Branding- Develop and execute strategic and integrated marketing plans, campaigns, budget, objectives reflecting competitive analysis, market opportunity and pain points/customer needs.- Create direct mail and email campaigns from concept through list selection, printing, mailing and reporting of response results (examples available) ranging from “cold call” prospecting to event promotion and registration.- Understanding the market and presence in the market place.- Drive corporate branding, messaging and positioning.- Execution of 15-20 trade show per year for the Business Development team and coordinate speaking events for executives.- Product owner for development and launch of mobile app.- Developing social media programs for LinkedIn, Twitter, SEO, PPC, and analytics. Managing Creative Teams and Processes- Managed small creative services team for creation of materials and websites for all internal and external communication and messaging. - Used AGILE production process Show less

Marketing and Branding - Responsible for developing and executing strategic/tactical marketing plans, campaigns, budget, and objectives to various B2B markets. - Product marketing manager for various products focusing on complete marketing with an emphasis on orchestrated campaigns to drive profitable revenue growth and competitive differentiation. - Designer/copy writer creating marketing materials to impact target market and accelerate touch points through the sales cycle (sales… Show more Marketing and Branding - Responsible for developing and executing strategic/tactical marketing plans, campaigns, budget, and objectives to various B2B markets. - Product marketing manager for various products focusing on complete marketing with an emphasis on orchestrated campaigns to drive profitable revenue growth and competitive differentiation. - Designer/copy writer creating marketing materials to impact target market and accelerate touch points through the sales cycle (sales tools, collateral, brochures, presentations, product specifications, advertising, proposals, tradeshow graphics, press releases).- Create direct mail and email campaigns from concept through list selection, printing, mailing and reporting of response results (examples available).- Developing social media programs for LinkedIn, Twitter, SEO, PPC, and analytics. - Event management for multiple tradeshows, national sales meetings, and user conferences per year. - Drive and support corporate branding positioning, message, alignment, and implementation into business unit and product marketing plans and creative output for all media. - Participated on corporate branding team involved in two major re-branding efforts during 2007-2009, receiving the company’s award of excellence. Managing Creative Teams and Processes- Created and managed creative team and external agencies in all aspects of marketing including creative services, direct marketing, interactive marketing, event management, and customer communications. - Managed multiple creative roles including graphic designers, writers, photographers, web designers, multimedia developers, and marketing specialists. Develop procedures, processes, performance reviews, training and development, and mentoring for staff. Website Development- Managed complete redesign of ONESOURCE website for CMS, design, branding, content. Working with external vendors, internal IT department, and product marketing managers to implement 100+ page website. Show less

Training and Instructional Design- Developed multimedia, training manuals and live training material and conducted training using standard instructional design methodology.

Design & Production- Created and developed technical illustrations, storyboards, cell painting and other types of media for the development of training courseware for the USAF C-130, KC-10 and F-16 Aircrew Training System. Managing Creative Teams and Processes- Managed support center library to organize, reproduce, and distribute training materials.- Hands-on manager for multimedia department with 32 employees and external agencies in all aspects of multimedia production… Show more Design & Production- Created and developed technical illustrations, storyboards, cell painting and other types of media for the development of training courseware for the USAF C-130, KC-10 and F-16 Aircrew Training System. Managing Creative Teams and Processes- Managed support center library to organize, reproduce, and distribute training materials.- Hands-on manager for multimedia department with 32 employees and external agencies in all aspects of multimedia production. Multiple creative roles including graphic designers, photographers, audio technicians, multimedia developers, Manage to and assure adherence to budgets, schedules, work plans and performance requirements - Developed procedures, processes, performance reviews, training and development, and mentoring for staff. - Developed proposal with complete cost analysis to change production techniques, cutting production time by 33%. Show less