John Moreno Parra Email & Phone Number

Bogota, D.C., Capital District, Colombia

As the Lead UX/UI Designer at Publicis Global Delivery (PGD), I spearhead the user experience design efforts within the organization, playing a pivotal role in creating user-centric digital solutions. My responsibilities include:Leadership and Vision: Directing and coordinating the UX/UI design team, establishing the vision and strategy for user experience design to align with both user needs and business objectives.Design Execution: Leading the development and execution of UX/UI processes and strategies, ensuring the delivery of high-quality digital products and services. Notable contributions include the design of PGD’s careers website, the development of a UI kit, and the definition of key features for the Mugre chatbot.Cross-Functional Collaboration: Collaborating closely with product development, marketing, and programming teams to ensure cohesive and consistent design solutions that meet the end-users’ expectations and enhance the overall brand identity.Mentorship and Development: Actively mentoring emerging talent in the Trainee Force program, providing guidance in UX/UI principles and practices, which has led to the successful integration of new team members into permanent roles.Client Engagement: Participating in briefings for major clients such as Mastercard, Edible, and TD Bank, ensuring design solutions align with client objectives and user goals.My role at PGD allows me to leverage my diverse skill set in UX/UI design, data-driven decision-making, and project management to drive impactful and engaging user experiences across various digital platforms.

Bogota,D.C., Capital District, Colombia

As the UX Director at Scotiabank Colpatria, I was responsible for spearheading the user experience design strategy across various digital products and services. My role involved:Leadership and Strategy: Leading the UX design efforts within the organization, setting the vision and strategy for user experience design. I supervised and coordinated the work of UX/UI designers, ensuring the alignment of design solutions with business objectives and user needs.Digital Product Enhancement: Driving the design of diverse digital experiences for product flows including life insurance, SOAT (mandatory traffic accident insurance), CPI (insurance against personal injury), accounts, and credit cards. I worked closely with product and development teams to refine and improve these experiences.Direct Hire and Team Integration: My outstanding performance led to a direct hire within the bank, reflecting my integral role in the design team. I temporarily led the product offer and acquisition team, managing a team of four members.Cross-Functional Collaboration: Collaborated extensively with marketing, product development, and technical teams to ensure that UX designs met user expectations and business goals.User-Centric Design: Applied user-centered design principles to create intuitive and seamless digital interactions, enhancing customer satisfaction and engagement with Scotiabank’s digital products.Team Development: Contributed to team development through mentoring and guiding other designers, fostering a collaborative and innovative design environment.In my role at Scotiabank Colpatria, I leveraged my expertise in UX design to create impactful digital solutions that improved the user experience and supported the bank's digital transformation efforts.

Bogota,D.C., Capital District, Colombia

As a Product Designer (UX/UI) at Sophos Solutions, working for Scotiabank Colpatria, I focused on solving problems and creating user-centered experiences and products. My responsibilities included:User-Centered Design: Designing and developing user experiences for various digital products, ensuring they are intuitive and user-friendly.Problem Solving: Addressing user pain points through innovative UX/UI solutions that enhance usability and engagement.UX/UI Design: Creating wireframes, prototypes, and visual designs for digital platforms, including banking and insurance products.Collaboration: Working closely with product managers, developers, and other stakeholders to translate business requirements into effective design solutions.Usability Testing: Conducting user testing to gather feedback and iteratively improve designs based on user insights.Responsive Design: Ensuring that all digital products are responsive and provide a seamless experience across different devices and platforms.Design Systems: Contributing to the development and maintenance of design systems to ensure consistency across digital products.Prototyping: Developing interactive prototypes to communicate design concepts and gather user feedback early in the development process.Agile Methodologies: Participating in Agile workflows to deliver high-quality design solutions within tight deadlines.Stakeholder Communication: Presenting design concepts and solutions to stakeholders, incorporating their feedback to refine and improve the designs.In this role, I leveraged my skills in UX/UI design to create engaging and user-friendly digital products, significantly improving the user experience for Scotiabank Colpatria’s customers.

Bogotá, Bogotá D.C., Colombia

As a Consultant - Frontend Developer at SCI Software for Casa Editorial El Tiempo, I played a key role in the development and enhancement of the metrocuadrado.com website. I implemented and refined HTML, CSS (Sass), and JavaScript (jQuery) to improve functionality and user experience. My responsibilities included:Frontend Development: Developed responsive web applications using HTML, CSS (Sass), and JavaScript (jQuery).UI Enhancement: Enhanced user interface to improve visual appeal and usability.Feature Implementation: Added new features and functionalities to the website.Performance Optimization: Optimized site performance for better load times.Cross-Browser Compatibility: Ensured effective performance across various browsers.Testing and Debugging: Conducted testing and debugging to maintain high-quality user experiences.SEO Implementation: Applied SEO best practices to improve search engine rankings.Collaboration: Worked closely with backend developers and designers for seamless integration.Design Translation: Translated design mockups into functional frontend code.Client Interaction: Engaged with clients to understand their needs and deliver effective solutions.My contributions improved the metrocuadrado.com platform's user engagement and performance through robust frontend development practices.

Bogota, D.C., Capital District, Colombia

As a Consultant - UX/UI Developer at Periferia IT Corp for Agencia de Seguros Falabella, I focused on creating intuitive and user-centered digital experiences. My role involved:User-Centered Design: Developed user interfaces for digital insurance products, ensuring they were easy to navigate and engaging.UX/UI Development: Implemented HTML, CSS, and JavaScript to enhance the site's functionality and design.Process Definition: Defined interaction processes to guide users through seamless experiences.User Flow Optimization: Improved user flows for car insurance and SOAT, enhancing usability.Campaign Management: Supervised marketing campaign implementations on the site.Feature Development: Developed and integrated new features to meet user needs.Design Improvements: Enhanced design elements to improve user engagement and experience.Testing and Feedback: Conducted user testing to gather feedback and refine the interface.Cross-Functional Collaboration: Worked with marketing and technical teams to align user experience with business goals.Documentation: Maintained clear documentation of design processes and changes.My efforts contributed to a more user-friendly and efficient platform, improving user satisfaction and engagement with Falabella's digital products.

Bogota, D.C., Capital District, Colombia

As a Frontend Developer at Axioma Comunicaciones SAS, I played a critical role in the planning, development, and management of the company's various web portals. My focus was on creating and maintaining user-friendly websites that supported the company's digital marketing and content delivery goals. My responsibilities included:Website Development: Designed and developed the company’s main corporate website, event portals, and content sites using HTML5, CSS3 (Sass), and JavaScript (jQuery).SEO Implementation: Applied SEO techniques to improve the search engine ranking and visibility of company websites.Responsive Design: Ensured that all web applications were mobile-friendly and performed well across different devices and browsers.Content Management: Managed and updated web content to keep it fresh, relevant, and aligned with marketing strategies.Campaign Execution: Executed digital marketing campaigns through effective email marketing and display marketing strategies.Performance Optimization: Enhanced site performance by optimizing code and implementing best practices for faster load times.Technical Documentation: Maintained comprehensive documentation for all development processes and updates.Team Leadership: Temporarily led the team to coordinate digital strategies, addressing specific needs and challenges.Cross-Functional Collaboration: Worked closely with marketing, design, and event teams to align web projects with business goals.WordPress Management: Managed and customized various WordPress sites to meet the company’s diverse needs.My contributions helped Axioma Comunicaciones SAS deliver impactful digital experiences, improve online presence, and achieve business objectives.

Bogota, D.C., Capital District, Colombia

As a Web Designer at A Toda Hora S.A., I contributed to the development and redesign of websites for the four entities of the Grupo AVAL (Banco de Bogotá, Banco de Occidente, Banco AV Villas, and Banco Popular). My role involved:Website Redesign: Played a crucial role in redesigning the portals for Banco de Bogotá and Banco AV Villas, enhancing user experience and aligning the design with the corporate brand.UX/UI Design: Developed user-centered designs for web applications, focusing on usability and visual appeal.Web Development: Implemented front-end development using HTML5, CSS3 (Sass), and JavaScript, ensuring interactive and responsive designs.Multimedia Projects: Managed various multimedia projects, including UI/UX design and web applications, improving overall digital presence.Web Administration: Administered web environments using IBM WebSphere Portal, ensuring seamless functionality and integration.Cross-Platform Compatibility: Ensured all web applications were compatible across multiple devices and platforms.Stakeholder Collaboration: Collaborated with various stakeholders to gather requirements and deliver projects aligned with business objectives.Content Management: Updated and managed web content to keep it engaging and relevant.Quality Assurance: Conducted testing and debugging to ensure high-quality performance of web applications.Documentation: Maintained clear documentation for all design and development processes.This role allowed me to significantly impact the digital strategy of major financial institutions, improving their online presence and user engagement.

Specialist In Multimedia Management, Digital Communication And Media/Multimedia, Post-Graduated

As a Specialist in Multimedia Management from Universidad Santo Tomás, I have advanced skills in managing and developing digital.

Multimedia Engineer, Intermedia/Multimedia, Proffesional

As a Multimedia Engineer from Universidad Militar Nueva Granada, specializing in using computational and multimedia engineering standards.